About the Opportunity

As a Contentful Regional Partner Manager, Emerging, you will be responsible for building, scaling, and operationalising our agency and systems integrator (SI) partner ecosystem across high-growth Asian markets. This role sits at the intersection of regional execution and strategic alliance thinking— owning territory-level GTM while aligning closely with Contentful’s global agency/SI strategy.This role will be hybrid, based in Sydney.

You will assess market gaps, identify the right mix of regional and global partners, and work cross-functionally to turn partner relationships into pipeline, revenue, and durable enterprise wins. This is a hands-on, entrepreneurial role suited to someone who can operate effectively in ambiguous environments, build momentum in less mature markets, and progressively up-level partners into committed, scalable practices.

Serving as a core part of the sales organisation, the partnerships team plays a critical role in driving customer value, partner-sourced pipeline, and long-term ecosystem advantage.

What You’ll Do

Regional GTM Ownership & Execution

• Own and evolve theregional partner GTM strategy across emerging Asian markets, aligned to global alliance priorities.

• Identify market gaps, priority verticals, and partner capability needs to support enterprise growth.

• Build quarterly and annual GTM plans with partners, execute against them, and measure ROI.

Partner Development & Revenue Growth

• Recruit, onboard, and develop a portfolio of regional agency and SI partners.

• Drive partner-sourced pipeline, SQLs, and ACV to support regional revenue goals.

• Progress partners from opportunistic collaboration to committed Contentful/composable practices.

• Recommend and position partners effectively with prospects and customers.

Strategic Partner Engagement

• Build and manage senior relationships (Director, VP, C-level) within partner organisations.

• Secure executive buy-in for joint investment, enablement, and GTM execution.

• Align regional partners with global SI motions where relevant, ensuring coherence across enterprise accounts.

Joint GTM & Enablement

• Lead joint GTM initiatives including campaigns, events, enablement, and account mapping.

• Partner closely with Partner Marketing and Field Marketing on regional execution.

• Initiate and run enablement sessions, pipeline reviews, and planning workshops with partners.

Cross-Functional Collaboration

• Operate as a tight teammate to regional Account Executives to close deals.

• Work cross-functionally with Sales, Solutions Engineering, Customer Success, BDRs, and Global Alliances.

• Navigate complex, multi-party enterprise deal cycles involving partners, sales, and customers.

• Travel internationally across the region to deepen partner relationships, support joint customer engagements, and represent Contentful in-market.

What you need to be successful

• 5+ years’ experience in partner or channel management within a SaaS or digital technology environment

• Strong experience working with digital agencies and/or systems integrators, ideally in Mar Tech, CMS, or composable ecosystems

• Proven success building partner GTM plans and converting them into measurable pipeline and revenue

• Experience prospecting, recruiting, enabling, and growing partners at Director, VP, and C-level

• Comfort operating in less mature, high-growth markets with ambiguity and autonomy

• Strong understanding of the digital experience ecosystem (CMS, commerce, personalisation, DAM, PIM, analytics, etc.)

• Demonstrated ability to work cross-functionally with sales, marketing, product, and customer success

• Experience with enterprise deal cycles involving multiple stakeholders and partners

• Polished communicator and facilitator with strong executive presence

• Fluent in English; additional languages a plus (particularly Japanese)

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences

• Healthcare packages and time off programs are available through Remote.com, or your contracting agency.

• Full-time employees receive Stock Options for the opportunity to share in the success of our company

• A personal education budget to improve your skills and grow in your career

• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties

• An annual wellbeing stipend to care for your physical, financial, or emotional health

• A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.

• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than700 people from more than70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!“Everyone is welcome here”

is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

*Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com *with any information you may have.

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