Comcast Brand Strategy Co-op at Comcast

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Comcast’s Drexel Co-op Program offers an exciting opportunity to gain hands-on experience, build lasting connections, and grow professionally in a dynamic and inclusive environment. This paid, 6-month immersive experience places students at the heart of our business, working alongside talented professionals on meaningful projects that contribute to real outcomes. As a trusted member of the team, you’ll gain exposure to the inner workings of a global media and technology company while developing skills that will serve you well in any career path.

Job Description

Your experience will include:

• Hands-On Learning & Impactful Work: Tackle real business challenges, collaborate across teams, and contribute ideas that drive results from day one.

• Community, Connection & Giving Back: Build meaningful relationships through social events, peer engagement, and shared experiences. You’ll also have the opportunity to give back through Team UP, Comcast’s volunteer initiative, deepening your connection to both your community and your fellow students.

• Mentorship & Support: Receive guidance from experienced professionals through our dedicated mentorship program, helping you navigate your co-op and beyond.

• Professional Development:

Participate in a custom onboarding experience, a curated learning series, and networking events designed to help you build new skills, explore career paths, and gain insights from professionals from across the organization.

At Comcast, we’re committed to investing in the next generation of innovators and leaders. Our Co-op Program is a transformative experience designed to help you grow, connect, and take the next step in your professional journey.

Organization & Team Overview

The Xfinity Brand Strategy team’s mission is to build strategy that positions Xfinity as the brand that connects people through consistent actions, identity and messaging across all channels, functions and touchpoints. Through brand strategy, identity, positioning, messaging, and planning, we ensure clear and consistent understanding of the role of the Xfinity brand in peoples’ lives among employees, partners and members. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications.

Role Description

Join Xfinity’s Brand Strategy team as a Marketing co-op and learn the fundamentals of brand strategy, positioning, messaging, and visual identity, while applying them to cutting edge AI platforms, agentic tools, and experiences that guide consumers from discovery to decision.

What are some interesting problems the student will work on?

As a Brand Strategy co-op, you’ll help us work across our Planning, Voice, and Visual teams to:

• Help shape how the Xfnity brand shows up across all consumer touchpoints

• Define how AI tools can push our brand practice forward, by informing new ways of approaching business challenges across various platforms and tools

• Build frameworks and best practices that help Xfinity’s brand stay accurate, competitive, and differentiated as AI powered discovery continues to reshape consumer behavior

Where can this student make an impact?

This co‑op position will place you at the center of Brand Strategy work, supporting strategic initiatives, brand voice, and visual development, influencing how Xfinity evolves within AI‑powered discovery, and helping optimize workflows that support executive decision‑making.

Responsibilities include but are not limited to:

• Overall Brand Strategy Support: Assist with projects across the core Brand strategy functions of Planning, Voice, and Visuals

• AI Platform Visibility & Optimization: Audit how Xfinity appears across leading AI platforms (e.g., ChatGPT, Gemini, Perplexity), and identify opportunities to improve brand representation and accuracy

• LLM-Ready Content Development: Support the development of AI-optimized marketing content

• Workfront Planning Platform Management: Ensure ongoing accuracy of Marketing and Product PORs in our planning platform

• Competitive Intelligence: Analyze how competitors such as Verizon, AT&T, and T-Mobile are surfaced and recommended in AI-generated responses, and identify opportunities for Xfinity

• Brand Strategy Intake: Partner with cross functional teams including Product and Acquisition & Retention to intake brand strategy requests, manage project workflows, and ensure timelines and deliverables stay on track

• Cross-sharing of AI Best Practices: Support socialization of our AI strategy and learnings across Comcast Corporate, Comcast Business and Xfinity stakeholders

• Other duties and responsibilities within the Brand team as assigned

Preferred Skills

• Basic understanding of or interest in the marketing funnel, brand positioning, and consumer journeys

• Strong interest in AI, technology systems, and marketing

• Excellent written and verbal communication abilities

• Strong analytical and problem-solving skills

• Detail-oriented with the ability to work with structured information and evolving datasets

• Familiarity with how marketing technologies (SEO, CMS, analytics, APIs) support brand growth

• Curiosity about how platforms like ChatGPT influence consumer decision-making

• Interest in telecommunications, connectivity, or consumer technology

• Exposure to AI tools, prompt engineering, or automation workflows

• Preferred Majors: Marketing, Business, Communications, Computer Science, or a related field

Minimum Qualifications and Eligibility Requirements

• Currently pursuing a bachelor’s degree from Drexel University, with a cooperative learning track.

• Available to work 40 hours per week for 6 months starting September 22, 2026, through March 26, 2027.

• Authorized to work in the United States with no current or future sponsorship needs

• Available to report in-person to the work location on the job posting

Skills

Accountability, Communication, Professional Etiquette, Relationship Building, Resilience, Teamwork

Compensation

Base Pay: $7.25

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education Certifications (if applicable)

Relevant Work Experience

0-2 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.