Job Description Summary: Role Purpose

The Senior Director, Marketing – Be Lux is the most senior marketing leader for Belgium & Luxembourg, responsible for shaping and delivering the total marketing strategy for one of the EU OU’s most important markets (part of Top9). Reporting directly into the VP Be NeLux, this leader drives portfolio growth, consumer relevance, commercial impact, and system value across all categories and brands.

This role plays a central part in delivering the EU OU’s growth ambition: by leading the transformation of Be Lux marketing, strengthening system alignment, elevating creative & IMX excellence, accelerating brand penetration, and ensuring strong integration with Commercial, PACS, Strategy, Insights and bottler leadership.

The Senior Director leads a diverse, multidisciplinary team and provides strategic direction, inspiration, and operational discipline across brand management, IMX, creative, media, innovation, and commercialization. This leader ensures that centrally developed strategies, assets, and toolkits are made locally relevant and executed flawlessly for Be Lux consumers and customers.

What You’ll Do for Us1.

Portfolio Leadership & Be Lux Strategy:

• Lead the endtoend marketing strategy for all brands and categories across Be Lux.

• Translate global and EU OU category strategies into locally relevant, insightdriven, commercially grounded growth plans.

• Build longterm portfolio vision and annual brand plans that strengthen equity, grow penetration, and drive sustainable NSR & OI performance.

• Identify opportunities to outperform competition through consumer insights, disruptive ideas, IMX integration and category innovation.

2.

Annual Business Planning & Performance Management:

• Colead the Be Lux Annual Business Plan with the VP Be NeLux and the Senior Director Customer & Commercial.

• Define portfolio and brand KPIs across brand health, NSR/OI, penetration, category share, and retail execution.

• Lead performance routines with Directors & Senior Managers, driving accountability, agility, and coursecorrection.

• Ensure marketing plans reinforce commercial strategy, RGM direction, customer priorities and system investment choices.

3.

System Leadership & Bottler Partnership:

• Serve as the senior marketing counterpart to bottler (CCEP) leadership for Be Lux.

• Build unified and integrated system plans, ensuring alignment across brand, commercial, IMX, customer activation and execution.

• Influence bottler decisionmaking on media investment, visibility, pack strategy, and inmarket execution standards.

• Lead joint governance forums and ensure seamless partnership across marketing and commercial workstreams.

4.

Localization & Central Category Team Collaboration:

• Act as the key interface between EU OU Category Teams and the local Be Lux market.

• Ensure centrally provided strategies, IMX assets, creative platforms, innovation toolkits and media frameworks are translated & optimized for Be Lux cultural, commercial and competitive realities.

• Represent Be Lux needs and insights into the OU to shape future global & regional work.

5. Innovation, Creative & IMX Excellence

• Guide innovation pipeline activation, ensuring readiness, speed, prioritization, and inmarket excellence.

• Partner with IMX, Creative and Media Directors to deliver worldclass, culturally resonant, fullfunnel experiences.

• Ensure creative excellence, digital acceleration, precision media, realtime marketing, and bestinclass shopper activations.

6.

Cross Functional & Network Leadership:

• Partner with Be Lux leaders in: Customer & Commercial; Strategy & Insights; PACS; Finance; RGM; Supply Chain & Franchise

• Ensure endtoend integration of marketing, commercial, RGM and customer strategies.

• Represent Be Lux as a Top4 to Top9 market in Europe OU network forums.

7. People Leadership, Culture & Capability

• Lead, coach and develop Directors, Senior Managers and Managers across the Be Lux marketing organization.

• Build a highperformance, consumerobsessed, creative and commercially minded team culture.

• Ensure strong succession planning and attract, develop, retain top marketing talent.

• Foster an agile, collaborative, inclusive waysofworking culture across the system.

8. Governance, Stewardship & Operational Excellence

• Ensure compliance with brand governance, SRA, claims approval, sustainability requirements and responsible marketing policies.

• Drive operational discipline in performance management, budgeting, investment decisionmaking, and measurement.

• Ensure excellence in execution across media, creative, shopper and commercial channels.

Qualifications & Experience

• Bachelor’s degree required;

• 12–15+ years of progressive marketing leadership experience within FMCG or related industries.

• Experience leading multibrand portfolios with measurable business impact.

• Proven leadership of Directors, Senior Managers and crossfunctional teams.

• Strong system leadership experience (bottler partnership highly preferred).

• Deep expertise in brand strategy, innovation, media, IMX, insights, creative development and commercialization.

• Demonstrated ability to build localized, insightdriven plans from centrally provided strategies & toolkits.

• Exceptional influencing, communication, crossfunctional & strategic storytelling capability.

• Experience leading in highstakes, fastpaced, matrix environments.

• Fluency in English; French and/or Dutch preferred.

What We Can Do For You

• Strategic Leadership:

Own the entire Be Lux marketing agenda with high visibility across Be NeLux and Europe OU.

• System Influence:

Shape consumer, customer, and executional impact through deep partnership with CCH.

• Cross Functional Impact:

Work closely with senior leadership across commercial, PACS, insights, media, creative and strategy.

• Career Acceleration:

Develop in a priority Top4 to Top9 market with exposure to OU leadership.

• Creative & Commercial Opportunity:

Bring disruptive innovation and bold ideas to a fastmoving, competitive market.

Confidentiality Notice

This job description outlines the general nature and responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.

Skills: Location(s):

Belgium

City/Cities:

Brussels

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

April 23, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.