Senior Manager, Brand Management ARTD

Job Description Summary:

Senior Manager, Brand Management, Alcoholic Ready to Drink – Germany Location:

Germany

Function:

Marketing

Build the Brands That Shape Moments.

At The Coca‑Cola Company, our brands don’t just compete on shelves, they live in culture. We’re looking for a Senior Manager, Brand Management to lead our Alcoholic Ready to Drink Portfolio in Germany and turn bold strategies into powerful, consumer‑first experiences.

This role is for a passionate brand leader who thrives on ownership, moves confidently between strategy and execution, and knows how to connect insight, creativity, and commercial impact.

The Opportunity

You will own the brand agenda in Germany and translating global vision into locally relevant ideas that drive growth and build long‑term brand love. From integrated campaigns to standout experiences, you will shape how millions of consumers engage with our brand every day.

Your Impact

• Lead end‑to‑end brand activation across paid, owned, and earned channels
• Collaborate with our Brand Partners on a local and central level
• Turn consumer and performance insights into clear growth opportunities
• Deliver best‑in‑class campaigns spanning media, digital, experiential, shopper, and sampling
• Localize global assets while protecting brand integrity and creative excellence
• Partner across Commercial, RGM, Insights, IMX, Finance, Legal, agencies, and bottlers
• Track performance, learn fast, and continuously raise the bar

Who You Are

• An experienced brand manager (6–8 years) with full ownership mindset
• Experience within Alcoholic Ready to Drink Business and the Spirit Industry
• Fluent in German and confident working in international, matrixed teams
• A strategic thinker who loves getting things done
• Strong communication skills, able to lead through influence and inspire cross‑functional teams
• Data‑savvy, creatively ambitious, and commercially grounded
• Experienced in project management and agency leadership

Why Choose Coca‑Cola

• Own an iconic brand in a pivotal European market
• Make visible, meaningful impact at scale
• Work in a fast‑moving, collaborative, and creative environment
• Grow your career within one of the world’s most recognized companies

If you’re ready to shape culture, not just campaigns, and build brands people truly love, we’d love to meet you.

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis

Location(s):

Germany

City/Cities:

BERLIN

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 3, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.