Manager, Channel - Digital Commerce - Vietnam

Job Description Summary: Reports to: Senior Director, Channel & Franchise Excellence, Vietnam (Vietnam based)

Location: Ho Chi Minh, Vietnam

Position Overview:

This individual contributor role drives and coordinates the execution of e Commerce and Digital Commerce initiatives across the Region. Enable effective delivery of strategic priorities by supporting the rollout of global and regional playbooks, managing Region-specific initiatives, and facilitating collaboration between local teams, bottlers, and partners.

Key Responsibilities

• Oversee day-to-day execution of e Commerce and digital commerce plans, ensuring alignment with global and regional strategic direction.
• Support market-specific adaptation and implementation of global playbooks, tools, and standards.
• Coordinate with bottlers, franchise teams, and key accounts to drive operational delivery and engagement on digital and O2O (online-to-offline) agendas.
• Assist in setting priorities and targets for each country; monitor progress, manage budgets, and track KPIs.
• Analyze market performance data, prepare regular reports, identify trends, and recommend improvements to optimize growth and execution.
• Facilitate the sharing of best practices and learning across teams and markets within the region.
• Support local adaptation of eB2B, Food Service Aggregator, and d Commerce initiatives.
• Ensure timely communication and issue resolution with internal and external stakeholders.
• Mentor and guide junior team members in digital capability building and project management.

Experience & Qualifications

• Bachelor’s degree in Business, Marketing, Digital Commerce, or a relevant field.
• At least 4 years’ experience in e Commerce, digital marketing, sales/channel management, or commercial excellence (preferably in FMCG/consumer goods).
• Track record in managing projects and cross-functional teams in a dynamic, multi-market environment.
• Experience with e Commerce platforms, route-to-market operations, or digital activation campaigns.
• Strong data analysis, reporting, and presentation skills.

Key Skills & Knowledge

• Proactive executor with strong organizational and project management skills.
• Capable of translating strategy into action with attention to detail.
• Skilled in relationship building and stakeholder management, including external partners and bottlers.
• Analytical mindset; comfortable working with KPIs/metrics to drive business performance.
• Adaptable, collaborative, and able to operate across diverse markets and cultures.
• Strong communication skills (verbal and written).

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World.

Make a Difference:

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

Skills:

Influencing

Location(s):

Vietnam

City/Cities:

Ho Chi Minh City:

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

June 3, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.