Job Description Summary:

At The Coca-Cola Company:

, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Director, Customer Development,Chile, Bolivia & Paraguay, responsible for shaping, steering, and governing the long-term customer strategy across these markets, ensuring the Coca-Cola System (KO + Bottlers) operates with a unified, insights‑back and customer‑back agenda. This role is pivotal in driving category growth, portfolio value creation, and sustainable revenue expansion across the region.

What You'll Do for UsA.

Customer Strategy & Long Term System Alignment:

• Shape and govern the longterm customer strategy and investment priorities for Chile, Bolivia & Paraguay

• Ensure full alignment between KO, bottlers, Franchise and Country GMs.

• Lead the Customer Recruitment Agenda, including strategic identification, prioritization, and leadership of all RFP processes.

B. Portfolio, OBPPC & Category Architecture

• Design and optimize OBPPC architecture to maximize recruitment, incidence and competitive position across channels and customer segments.

• Define pack roles, price ladders, assortment strategy and innovation alignment.

• Govern customerrelevant category bundles, value propositions and category growth pathways.

C.

Strategic Customer Engagement & Joint Value Creation:

• Build and sustain seniorlevel customer engagement, focusing on longterm growth platforms and category development.

• Provide strategic oversight (not operational management) of Joint Business Planning, ensuring alignment with economic and category priorities.

D.

RGM Integration & Commercial Governance:

• Integrate RGM 2.0 principles into customer strategy, including revenue pools, promo effectiveness, price/mix, and pack architecture.

• Leverage system and customer economics to guide strategic decisionmaking through advanced analytics.

E.

System Leadership & Capability Development:

• Shape system capabilities (KO + bottlers) required to execute customer, category and RGM strategies.

• Ensure adoption of customerrelevant frameworks (OBPPC, TTC, POS excellence).

KPI's & Success Metrics

• NSR growth and price/mix realization.

• Gross Margin and Operating Income expansion.

• Market and category share gains by channel.

• OBPPC penetration and architecture health.

• Promo ROI and investment effectiveness.

• JBP compliance and senior customer satisfaction.

• System capability adoption across bottlers.

Requirements & Qualifications

• Bachelor’s degree in Business, Economics, Engineering or related fields; MBA preferred.

• 10+ years of experience in customer, category, commercial strategy or RGM roles.

• Mastery in system planning, channel/shopper marketing, customer management/Cat Man, RGM, OBPPC and system/customer economics.

• Strong influencing, negotiation and crosssystem leadership skills.

• High proficiency in insightstoaction frameworks, financial modeling and advanced analytics.

• Bilingual Spanish/English.

What We'll Do for You

• Global Exposure:

Collaborate with world-class leaders and gain access to global best practices and emerging technologies.

• Iconic Brands:

Work with one of the most recognized brands in the world and play a key role in shaping its future.

• Learning & Development:

Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.

Skills:

Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis

Location(s):

Chile

City/Cities:

Santiago de Chile:

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

April 29, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.