Job Description Summary: Role Purpose

The Brand Manager – Bulgaria plays an essential executional role in delivering locally relevant marketing activation across the full Coca Cola portfolio. As part of a small, agile non Top9 marketing team, this role focuses on adapting centrally developed brand plans, campaigns, toolkits, and IMX assets for the Local market and ensuring high-quality implementation across channels.

The Brand Manager collaborates closely with the Marketing Director, local system partner (CCH Bulgaria), and the global/OU network to ensure that all brand activities meet Local market needs while remaining consistent with central brand strategy.

This is a hands-on, detail-oriented role ideal for a marketer who thrives on activation, coordination, cross functional collaboration, and driving excellence in execution.

What You’ll Do for Us Brand Execution & Local Adaptation

• Adapt centrally developed brand plans, campaign assets, toolkits, and IMX materials into locally relevant activations for Bulgaria.

• Translate global/OU insight and strategy into campaign messaging, assets, and tactics that resonate with Local consumers across linguistic regions.

• Support adaptation of local claims, pack/label requirements, legal approvals, and customer specific messaging.

Campaign Activation & Project Management

• Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and instore touchpoints.

• Manage timelines, cross functional alignment, approvals, asset delivery, and production details for Local-specific activities.

• Work with agencies (creative, digital, shopper) on adaptation briefs and quality control.

Cross Functional & System Collaboration

• Work closely with:

• CCH Bulgaria marketing & commercial teams

• Shopper & Customer Marketing

• Media & IMX

• RGM

• Insights

• Finance (POs, budget tracking)

• Support selling presentations, retailer activation plans, and customer specific adaptations.

Local Consumer & Market Insights

• Monitor Local consumer trends, cultural cues, retail dynamics, and competitor activity to inform adaptation choices.

• Conduct small-scale desk research and collaborate with Insights on Bulgaria specific learnings.

• Ensure that Local nuances (language, cultural context, retail environment) guide activation decisions.

Marketing Operations & Governance

• Execute local packaging/label updates where needed (following central direction).

• Manage approvals, legal checks, sustainability claims, and brand governance requirements.

• Maintain calendars, trackers, activity grids, and campaign documentation for the Local market.

Performance Tracking & Reporting

• Track activation of KPIs and campaign performance (engagement, reach, distribution, shopper impact).

• Support preparation of brand/business reviews for Bulgaria.

• Provide recommendations for improvement based on learnings and market feedback.

Ways of Working & Behavior's

• Operate independently within defined plans while seeking guidance on strategic decisions.

• Demonstrate strong collaboration, organization, agility, and proactive mindset.

• Bring “Local Precision” to execution: high attention to detail, quality control, and timing discipline.

• Maintain strong relationships within central teams and the local bottler system.

Qualifications & Requirements

• Bachelor's degree in marketing, Business, Communications, or related field.

• 3–5 years' experience in brand management, consumer marketing, or FMCG activation roles.

• Experience adapting centrally developed brand assets for local markets.

• Strong project management, organizational, and coordination skills.

• Good understanding of consumer behavior and multichannel activation.

• Experience working with agencies and cross functional partners.

• Strong communication skills and ability to work across linguistic regions (German, French, English required; Italian is a plus).

• Ability to manage multiple tasks with strong attention to detail and follow through.

• Curious, proactive, solution-oriented, and comfortable operating in a small team with limited resources.

• Experience collaborating with bottler/franchise partners preferred.

What We Can Do For You

• Handson experience across campaigns, channels, and categories in a dynamic market.

• Exposure to global marketing capabilities, toolkits, and cross-market collaboration.

• Opportunity to influence localized brand experiences in an important European market.

• Career growth into Senior Brand Manager or IMX roles within Bulgaria or across the region.

Confidentiality Notice

This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.

Classified — Confidential

Skills:

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Flavor Development, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Growth, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) Design

Location(s):

Bulgaria

City/Cities:

Sofia

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

April 29, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.