Whether you’re at the start of your career or looking to discover your next adventure, your story begins here.  At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks.  We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning.  You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism.

Shape your Career with Citi

• We’re currently looking for a high caliber professional to join our team as Senior Vice President**,Regional Marketing Senior Lead Analyst- Hybrid** (Internal Job Title: Regional Marketing Senior Lead Analyst
• C14) based in, Hong Kong.  Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future.  For instance:
• Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses.
• We offer our employees resources and tools to volunteer in the communities in which they live and work. In 2019, Citi employee volunteers contributed more than 1 million volunteer hours around the world.

The Regional Marketing Senior Lead Analyst supports the marketing efforts for our Private Banking division. We seek a dynamic, inquisitive marketer who thrives on diverse challenges and actively seeks to engage with all facets of the marketing landscape. This role offers the opportunity to partner extensively with regional and global teams, spanning brand development, content creation, social media engagement, sponsorships, event management, and digital platforms.

As a key member of the marketing team, you will work closely with stakeholders across the business to develop and execute high-impact marketing initiatives that drive client engagement, enhance brand positioning and support business growth. Reporting to the APAC Head of Marketing, this role requires a forward-thinking professional with a deep understanding of private banking and the needs of ultra-high-net-worth clients.

In this role, you’re expected to:

• Support the development and execution of a strategic marketing plan for the Private Banking business, ensuring alignment with broader business objectives.
• Collaborate with the APAC Head of Marketing, Marketing colleagues, senior leadership, bankers, and product teams to translate business goals into effective marketing strategies.
• Lead brand positioning, thought leadership, and content strategies, ensuring messaging resonates with ultra-high-net-worth clients and key stakeholders.
• Analyze market trends, competitor strategies, and client insights to refine marketing approaches and identify opportunities for innovation.
• Plan and execute targeted marketing campaigns, events, and digital initiatives to drive client acquisition and engagement.
• Utilize data-driven approaches and partner with digital marketing specialists to enhance client outreach and engagement across multiple channels.
• Manage relationships with external agencies and vendors to deliver high-quality marketing initiatives.
• Ensure all marketing activities comply with regulatory guidelines, align with the bank's brand values and client-first approach, and appropriately assess and mitigate risk by adhering to policies, laws, and ethical standards.

As a successful candidate, you’d ideally have the following skills and exposure:

• Proven experience (12 years) in a marketing role within private banking, wealth management, or financial services.
• Deep understanding of ultra-high-net-worth client expectations and the private banking landscape.
• Extensive experience across strategic marketing, content and client engagement strategies, including managing campaigns, events, paid media, and sponsorships.
• Strong strategic and analytical thinking with a track record of executing successful marketing initiatives.
• Excellent communication and stakeholder management skills, fostering collaboration across all levels and within a complex, multi-site matrix organization.
• Strong organizational skills, attention to detail, ability to multi-task, manage priorities, effectively manage budgets and vendors, and pinpoint key performance indicators for initiatives.
• Detailed experience with Salesforce and Salesforce Marketing Cloud.
• Thorough understanding of risk, compliance, and regulatory requirements within financial services.
• Creative thinker with strong creative judgment and a self-starter mentality.

Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Take the next step in your career, apply for this role at Citi today

https://jobs.citi.com

Job Family Group:

Marketing

Job Family:

In-Business Marketing

Time Type:

Full time

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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