The Distribution Strategy and Network Analytics Sr Lead Analyst is a strategic professional that leads and executes projects to optimize Cit’s US Branch and ATM network. They will be accountable for delivery of a full range of services with focuses on customer, site, trade area, and market potential, as well as the interplay of multiple distribution formats in an evolving operational environment, network planning, and associated analytical support for a broad base of partners. Coordinates the work of a team of analysts in the completion of projects.

Core Responsibilities

• Formulates and directs the creation of multiple projects of work and manages their alignment to business goals and within the context of a long-term vision.
• Manages projects from conception to completion including development of specification, timelines, production of analysis, and delivery of results. Works with a large amount of independence.
• Formalize a market prioritization framework for ongoing investments, inclusive of new market entry and efficiency opportunities within existing markets
• Develop a network optimization and market planning construct consistent with the bank’s strategic vision, setting a 3 to 5 year roadmap for optimizing the physical network; designs the analytical approach which serves as the foundation for this work
• Presents market planning analyses, strategy, and resulting recommendations to senior leadership; directs the communication of status, issue, and risk disposition to all stakeholders, including senior leadership, on a timely basis.
• Leverage GIS and analytical software to provide in-depth, sophisticated analyses through manipulation, exploration, summarization, and modeling of disparate data and information.
• Develop a geospatial and distribution analytics framework, standards, and infrastructure to reduce the urgency of short-term needs; build and maintain tools, databases, analytical procedures, and templates, inclusive of GIS (mapping and database) software, to support analytical work and streamline regular processes.
• Enhance location and geospatial analytics by introducing new techniques and data to measure the impact of branch decisions on customer behaviors and branch performance; determine how geospatial analytics can be more widely leveraged and utilized across the bank
• Creates the templates and methodologies for standard deliverables such as lease renewal packages, branch one-pagers, and consolidation approvals
• Stays abreast of industry trends to identify and qualify research needs.
• Meets business objectives and develops project plans that include coordinating and monitoring the efforts of internal and external partners in the production and delivery of analyses.
• Directly affect the business by influencing strategic decisions through provided services.
• Collaborates and develops influential relationships with leadership, peers, and partners to define project requirements and deliver innovative solutions.
• Leads the identification and drives the resolution of issues, including those outside established projects of work with stakeholders to ensure project scope definition.
• Directs the identification of risks which impact project delivery and ensure mitigation strategies are developed and executed when necessary.
• Some travel for field research and in-person meetings.

Qualifications

• 10+ years’ industry experience in banking or retail GIS and site selection.
• Bachelor’s degree, preferably in Geography, Economics or related field. Graduate degree a plus.
• Demonstrated ability to collect, integrate, and communicate complex requirements specific to applied retail GIS to both non-technical and technical personnel.
• Expertise in desktop GIS (Map Info, ESRI) and the application of geospatial data including demographics to address site location questions.
• Proficiency in statistical concepts and software packages (SAS, SPSS).
• Experience with the MS Office suite, particularly Excel, Access, and PowerPoint.
• Ability to balance a deep and diverse project load in a fast paced, dynamic environment.
• Strong problem-solving abilities, organization, and attention to detail.
• Comprehensive understanding of how own area and others integrate to achieve business objectives.

Job Family Group:

Decision Management

Job Family:

Business Analysis

Time Type:

Full time

Primary Location:

Solana Beach California United States:

Primary Location Full Time Salary Range:

$167,920.00 - $251,880.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills:

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

Apr 18, 2026

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.