Content Management & Publishing 

• Author, edit, and publish engaging and accurate digital content (text, images, video, documents, etc.) using AEM components and templates. 
• Ensure all content adheres to established brand voice, style guides, legal requirements, and accessibility standards. 
• Manage content workflows, including content creation, review, translation (if applicable), approval, and publication processes within AEM. 
• Conduct regular content audits to ensure accuracy, relevance, and removal of outdated material. 
• Collaborate with design, development, SEO, and marketing teams to ensure content is optimized for search engines, user experience, and overall digital performance. 
• Utilize AEM's personalization features to deliver targeted content experiences to different user segments. 

AEM Platform Utilization 

• Proficiently use AEM features such as Sites, Assets, Experience Fragments, Content Fragments, Workflows, and Launches. 
• Understand and apply AEM component functionalities, page properties, and template structures effectively. 
• Troubleshoot basic content display issues within AEM and coordinate with development teams for resolution of more complex problems. 
• Maintain a strong understanding of AEM best practices for content authoring and management. 

Collaboration & Communication 

• Work closely with marketing managers, product owners, UX designers, and developers to understand content requirements and deliver solutions. 
• Participate in content strategy discussions, providing insights on content effectiveness and potential improvements within AEM. 
• Provide training and support to other content contributors on AEM authoring processes and guidelines as needed.