ROLE DESCRIPTION - The role will be Business Analytics Analyst (C11) in the TTS Analytics team - The role will report to the AVP/VP leading the team - The role will involve working on multiple analyses through the year on business problems across the client life cycle – acquisition, engagement, client experience and retention – for the TTS business - This will involve leveraging multiple analytical approaches, tools and techniques, working on multiple data sources (client profile & engagement data, transactions & revenue data, digital data, unstructured data like call transcripts etc.) to provide data driven insights to business and functional stakeholders QUALIFICATIONS **Experience:** - Bachelor’s or Master’s Degree with 5-8 years of experience in data analytics - Must have: - Marketing analytics experience - Experience on business problems around sales/marketing strategy optimization, pricing optimization, client experience, cross-sell and retention - Experience across different analytical methods like hypothesis testing, segmentation, time series forecasting, test vs. control comparison etc. - Predictive modeling using Machine Learning - Good to have: - Experience in financial services - Experience working with data from different sources and of different complexity - Experience with unstructured data analysis, e.g. call transcripts, using Natural language Processing (NLP)/ Text Mining **Skills:Analytical Skills:** - Strong logical reasoning and problem solving ability - Proficient in converting business problems into analytical tasks, and analytical findings into business insights - Proficient in formulating analytical methodology, identifying trends and patterns with data - Has the ability to work hands-on to retrieve and manipulate data from big data environments **Tools and Platforms:** - Proficient in Python/R, SQL - Experience in PySpark, Hive and Scala - Proficient in MS Excel, PowerPoint - Good to have: - Experience with Tableau **Soft Skills:** - Ability to identify, clearly articulate and solve complex business problems and present them to the management in a structured and simpler form - Should have excellent communication and inter-personal skills - Strong process/project management skills - Ability to coach and mentor juniors - Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities etc. ------------------------------------------------------ **Job Family Group: ** Decision Management------------------------------------------------------ **Job Family:** Business Analysis------------------------------------------------------ **Time Type:** ------------------------------------------------------ **Most Relevant Skills ** Please see the requirements listed above.------------------------------------------------------ **Other Relevant Skills ** For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------ *Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.* * * *If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review **[Accessibility at Citi](https://www.citigroup.com/citi/accessibility/application-accessibility.htm).* *View Citi’s [EEO Policy Statement](https://www.citigroup.com/global/eeo-aa-policy) and the [Know Your Rights](https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) poster.*