Market Insight Lead Analyst- Hybrid at Cigna

Cigna-Evernorth Services, Inc. seeks a Market Insight Lead Analyst in our Plano, TX location to develop and execute enterprise-wide multi-step automated email marketing campaigns aimed at strengthening customer relationships with the enterprise.

Responsibilities:

• Configure complex A/B testing, multivariate testing, holdout testing, send time optimization testing, audience segmentation testing, layout testing, and design testing campaigns using Oracle Eloqua.

• Facilitate automated email communications by creating email automation flow, positioning assets that support the delivery of email campaigns, and configuring full software integration with Salesforce Data Cloud (SFDC) through requirements gathering, testing, documentation, and implementation.

• Envision and outline the best campaign execution setup.

• Draft and update Hypertext Markup Language (HTML) in emails and landing pages and test HTML coding in Litmus to ensure the emails appear/render as desired.

• Ensure campaigns adhere to data quality standards and applicable HIPAA privacy guidelines.

• Develop standards for data quality and make recommendations for data quality improvement.

• Deploy and monitor live campaigns to ensure successful delivery of messages and provide support and troubleshooting as needed.

• Maintain and execute multi-touch account-based marketing plans.

• Drive campaign planning, testing, and execution while developing strong relationships with the internal creative services agency and marketing communications strategists.

• Provide oversight, guidance, and subject matter expertise of email marketing best practices and applicable marketing tool capabilities during projects and campaign implementation.

• Oversee\ quality assurance and quality control to meet corporate standards and data security best practices.

• Coordinate with stakeholders to ensure the effectiveness of inbound and outbound data transfers between Salesforce and Eloqua.

• Facilitate the seamless and consistent integration of data for use in campaigns and interpret the data resulting from successful marketing campaigns.

• Participate in strategic sessions with stakeholders, technology leadership, external service providers, and structure teams to deliver end-user solutions driven by business needs and requirements pertinent to campaigns.

• Ensure that individual technical solutions align with the future state architectural vision of marketing technologies.

• Hybrid work schedule.

Qualifications:

• Bachelor's degree or foreign equivalent in Computer Science and Engineering, Marketing, Business Analytics or related plus two years of digital marketing experience.

• Must have experience with: Oracle Eloqua;

• Litmus;

• Adobe Photoshop;

• Dreamweaver;

• Requirement gathering, documentation, and implementation;

• HTML; CSS;

• Data management; data interpretation;

• Software integration of Salesforce Data Cloud (SFDC) with marketing automation platforms;

• JavaScript; insight and dashboard reporting; A/B testing;

• Multivariate testing; holdout testing; send time optimization testing; audience segmentation testing; layout testing; design testing;

• Wrike; Aprimo;

• Communicating effectively with various stakeholders; and

• Campaign strategy planning.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you need a reasonable accommodation to complete the online application process, please email seeyourself@thecignagroup.com for assistance. Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.