Summary

Chobani and La Colombe are looking for energetic, outgoing Brand Activation Ambassadors to bring our mission to life in communities across the country. In this part-time, hourly role, you’ll be the face of our brands—engaging consumers, sharing our story, and delivering impactful sampling events that celebrate wellness, flavor, and connection. This role is a great fit for someone who enjoys being out in the community, connecting with people, and working hands-on at events.

Responsibilities

Consumer Engagement & Sampling

	- Represent Chobani and La Colombe with professionalism and energy at events, retail locations, commuter hubs, universities, and community gatherings.

	- Execute sampling events that showcase product benefits, flavor variety, and brand story.

	- Deliver compelling talking points that connect with a wide range of consumers.

Brand Storytelling

	- Share product knowledge and the Chobani x La Colombe brand pillars in an authentic and approachable way.

	- Educate consumers on nutritional benefits, differentiators, and sustainability commitments.

	- Act as a passionate advocate for our brands in the field.

Event Execution

	- Assist with set-up, execution, and tear-down of event assets (tents, coolers, sampling equipment, signage).

	- Follow all compliance protocols, including food safety, health department permits, and brand guidelines.

	- Support in gathering content and photos to recap events.

Data & Reporting:

	- Track and report sampling metrics (units sampled, impressions, consumer feedback).

	- Share insights with Regional Field Manager on what worked well and where improvements can be made.

Team Collaboration

	- Partner closely with Regional Field Managers, Sr. Product Specialists, and fellow Brand Ambassadors.

	- Support retail demo programs, collegiate partnerships, and cultural/community activations.

	Be flexible to assist in different markets or event types as needed.

Requirements

- High school degree required

- 1-2 years prior experience in field marketing, events, hospitality, or customer service is a plus.

- Outgoing personality with excellent communication and people skills.

- Passion for food, beverage, wellness, and community connection.

- Ability to lift/carry up to 30 lbs and stand for extended periods during events.

- Flexible schedule, including evenings, weekends, and occasional travel.

- Reliable, proactive, and able to thrive in a fast-paced, dynamic environment.

- Must have an active and valid drivers license with an excellent driving record

Must have access to a personal vehicle and/or reliable transportation to get to and from warehouse and/or events

About Us