Job Description:

We are seeking a Retail Marketing Lead to join our Macau team for a 12-month mission. This role is designed to bring specialized cross-market client development expertise, strengthen our engagement with high-value Greater Bay Area (GBA) clientele, and elevate retail excellence standards through collaboration, knowledge transfer, and capability building.

Responsibilities:

• Lead cross-market client development initiatives, focusing on attracting, activating, and retaining high-value GBA and cross-border clientele.
• Translate client insights into actionable clienteling, marketing, and boutique strategies to drive growth and reinforce Macau’s premium positioning.
• Build capability within Macau teams by providing coaching, creating playbooks, and facilitating structured collaboration.
• Develop and implement Macau-specific client loyalty programs with personalized outreach and reward mechanisms.
• Leverage data-driven insights to enhance client strategies and deliver measurable, high-impact results.
• Establish strong partnerships with marketing teams and boutique managers to boost client engagement.
• Design and execute tailored marketing initiatives that enhance the appeal of Macau to premium regional clients.
• Engage proactively with landlords and mall managers to leverage local market intelligence and partnership opportunities.
• Promote best-practice sharing and facilitate collaboration between retail teams in Hong Kong and Macau.
• Monitor KPIs and drive continuous improvement in client experience, service quality, and retail performance.

Key Skills:

• Fluency in English and Cantonese / Mandarin advantage
• Luxury or premium retail experience is strongly preferred
• Strong understanding of luxury client expectations, boutique experience standards and CRM-driven performance management
• Proven expertise in client development, VIC engagement and relationship management, with a strong track record of driving client loyalty and commercial performance
• Proficiency in data analysis and insights-driven decision making
• Expertise in retail marketing and clienteling
• Experience in designing and implementing loyalty programs
• Excellent communication and coaching skills
• Cross-functional collaboration and stakeholder management experience
• Project management and execution skills