KEY RESPONSIBILITIES

1. Conduct consumer research to support worldwide innovation and renovation

• Design and execute consumer quantitative and qualitative test, independently moderate focus group discussion/in-depth interview, supervise research field work, process data analysis, meanwhile draw and elaborate research report.
• Work closely with research agencies starting from project brief to complete research activities with full delivery on time and quality.
• Co-work with global RBP team on worldwide projects and bring China specifics into the study.− Maintain the internal consumer panel to generate actionable insights through quarterly studies, while continually optimizing the platform and ensuring data is well-organized for efficient access.
• Build up internal database of consumer tests and set up norms as testing reference.
• Explore and experiment with new methodologies (AI, emotion, cognitive evaluation, etc.) to enhance our consumer research capability and capacity.
• Maintain and enlarge consumer research vendor pool.

2. Market watch and insight generation

• Monitor local beauty market trends & product competition through different channels like GNPD, Beaute Research, etc. to generate insights, fulfill knowledge gaps and feed teams on quarterly basis.
• Initiate & organize evaluation/ exploration on market new launches & consumer trends to keep Chanel updated on new emerging trends.

what you can bring to the team

REQUIREMENTS

• Bachelor’s degree or above in psychology, sociology, anthropology, statistics, etc., at least 6 years’ consumer research related working experience, with at least 4 years’ experience in cosmetic or FMCG R&D. Experience in leading qualitative and quantitative study.
• Strong project management skills, proven ability to manage the end-to-end research lifecycle for multiple concurrent projects, including timelines, budgets and resources.
• With innovation mindset, experienced in consumer research and sensory synergy.
• Applicable knowledge in statistic, skillful in using statistical software like SPSS, XL-stat, be proficient in data interpretation and insight exploring.
• Good excel & PPT skill, good report writing skill, fluent in English and speaking French is a plus.
• Learning agility to new method/analysis/applications.
• A good team player with excellent organizational, navigating, interpersonal skills to drive things happen.