Job Purpose

The Deputy Head of Boutique is a pivotal leader within the Fashion division and a true Brand Advocate for CHANEL. This role embodies the CHANEL difference by delivering exceptional retail leadership and cultivating a boutique environment that reflects the brand’s values. Acting as a strategic deputy business partner, the Deputy Head of Boutique inspires and manages the boutique team to achieve the mission of the brand, and is the primary driver of effective day-to-day operations in the boutique.

Vision

To be the ultimate house of luxury—defining style and inspiring desire, now and forever.

Mission

The Deputy Head of Boutique is entrusted to inspire and lead the boutique team, engaging today’s clients while cultivating relationships with those of tomorrow, through the delivery of exceptional luxury service. Overseeing mega-sized boutique, the Deputy Head of Boutique is responsible driving overall boutique business growth and executing strategic actions of the designated product category within Fashion, Watches, and Fine Jewelry in the Boutique.
The role also supports the strategy and priorities of the Head of Boutique in upholding the highest standards of image within the boutiques and demonstrating a strong commitment to the personal and professional development of all team members.

Impact You Can Create in the Role: Brand Stewardship
Champion CHANEL’s image through impeccable visual merchandising, boutique upkeep, and team grooming. Act as a brand ambassador while fostering strong relationships with landlords, media, and local authorities.

One Boutique One Story

Facilitate the translation of Boutique vision set by the Head of Boutique into actionable behaviors that is consistent with the Boutique vision, ensuring the “One Boutique One Story” strategy is clearly articulated, embraced, and executed by all. Through strong partnership and precise alignment, the Deputy Head of Boutique is accountable to drive, guide and monitor team’s actions to contribute meaningfully to the boutique’s objectives and amplifies our unique story.

Inspirational Leadership
Motivate and develop the boutique team by aligning them with CHANEL’s vision. Lead by example, coach consistently, and cultivate a high-performance culture through clear communication, regular feedback, and strategic talent development.

Client-Centric Excellence
Grow and nurture our VIC and Elite client base, while cultivating relationships with local clientele and warmly welcoming tourists. Foster a boutique culture centered on client engagement and personalized service, building enduring connections with all clients. Champion service excellence at every touchpoint, and proactively respond to feedback to continuously enrich the customer experience.

Merchandise & Inventory Mastery
Deputy Head of Boutique also plays a role of a Category leader in the Boutique. Collaborate with cross-functional teams to optimize product assortment, stock flow, and inventory accuracy. Inspire the team with each collection’s story and ensure efficient stockroom-to-shopfloor processes.

Performance & KPI Focus
Lead the team to exceed sales targets through data-driven actions, client outreach, and service incentives. Monitor performance and partner with management to align on goals and growth strategies.

Operational Excellence
Ensure smooth daily operations, accurate reporting, and compliance with all procedures. Adapt staffing to traffic patterns and share market insights to support business decisions.

You are Energized by:

• Creating exceptional client experiences that reflect the elegance and timelessness of CHANEL.
• Inspiring and developing boutique teams to reach their full potential through coaching, feedback, and empowerment.
• Upholding the brand’s image through meticulous attention to visual merchandising, boutique presentation, and team grooming.
• Building meaningful relationships with clients, colleagues, and external partners to foster loyalty and trust.
• Driving performance and results through strategic thinking, data-driven decisions, and a passion for excellence.
• Collaborating across functions to bring collections to life and ensure seamless boutique operations.
• Championing innovation and continuous improvement in service, product presentation, and team engagement.
• Leading with purpose and authenticity, embodying the CHANEL spirit in every interaction.

What You Will Bring

• A university degree in any discipline, with 8 years of experience leading large teams in dynamic environments.
• Strong exposure to fashion and luxury retail, with a deep appreciation for brand heritage and client experience.
• Proven leadership capabilities, with a track record of inspiring, coaching, and developing high-performing teams.
• Exceptional communication and interpersonal skills, with a natural ability to connect with clients and colleagues.

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.