Retail Experience Manager (CHANEL & Distributed Brands)

Title:

Retail Experience Manager (CHANEL & Distributed Brands)Department: Comercial

Reports locally to: National Retail Experience Manager

Objectives: Lead the sales strategy and execution across multiple points of sale, with a strong focus on driving sell-out performance and enhancing the customer experience. Ensure optimal resource allocation, manage negotiations with clients and distributors, and oversee the implementation of commercial and marketing initiatives to support long-term sustainable growth.

Key responsibilities: Team Leadership and Management:

• Recruit, evaluate, and develop high-performing teams, including Supervisors and Beauty Advisors (BAs), with the support of Human Resources.
• Monitor commission calculations, product launches, and reimbursements.
• Foster professional growth through coaching, mentoring, and personalized development plans.
• Coordinate and motivate retail teams, including Counter Managers, Fragrance Specialists, and Beauty Advisors, across assigned brands (CHANEL & Dristributed Brands).
• Supervise field team activities, ensuring timely submission of visit reports and proper follow-up.
• Provide actionable insights and direction based on data analysis to improve sell-out performance and operational efficiency.
• Serve as a liaison between local operations and regional management, ensuring consistent communication and smooth execution of strategies**.Marketing and Training**
• Manage marketing tools and implement concrete in-store actions in collaboration with internal teams, distributors, and key retailers.
• Design and execute promotional plans aligned with distributors and brand guidelines.
• Ensure brand image standards are met, maintaining quality and visual excellence at all points of sale.
• Develop and implement promotional strategies in partnership with retailers and distributors.
• Organize training programs, promotional events, and makeup artist visits to increase team engagement and elevate the customer experience.
• Coordinate with the training team to ensure appropriate product knowledge for Beauty Advisors and field staff.
• Oversee the implementation of visual merchandising plans, ensuring compliance with established standards.
• Supervise the execution of trade marketing plans and display installations.

Sales Animation and Leadership

• Ensure net and wholesale sales figures meet or exceed budgeted targets.
• Monitor customer orders, stock rotation, and inventory levels to prevent stockouts or overstocking.
• Negotiate commercial terms with clients, including margins, returns, reimbursements, and key space allocations.
• Develop alternative sales strategies to address and mitigate unexpected market trends.
• Approve and manage the opening/closing of points of sale to ensure brand image standards and optimize profitability.
• Prepare and analyze annual forecasts for products and promotional materials.
• Supervise and coordinate purchase orders with clients and Brand Managers.
• Implement and oversee commercial activations and key events, such as Beauty Schools and Make-Up Artist visits.
• Continuously monitor the local market, competition, and new business opportunities.

What are we looking for?

• Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, or related fields.
• Over 5 years of experience in regional management roles, preferably in the luxury or beauty industry.
• 3+ years in sales and retail management roles, preferably within luxury and/or beauty sectors.
• Fluent in English and Spanish.
• Exceptional negotiation and conflict resolution skills with diverse stakeholders.
• Strategic thinker with strong analytical and results-oriented capabilities.
• Advanced skills in data-driven decision-making and use of digital tools.
• Proven leadership abilities, with a focus on team empowerment, coaching, and multicultural collaboration.
• Strong organizational skills and ability to prioritize tasks in a dynamic environment.
• Proficient in MS Office Suite, with advanced skills in Excel and PowerPoint.
• Awareness of digital trends and retail management best practices.