E-Business Manager, SEAA (12-Month Fixed Term)

Why this Mission?

At CHANEL, we strive to create an environment where people can perform at their best, feel fulfilled, and confident in their work. As a privately-owned company, we deeply value humanity, uniqueness, and the opportunity for each individual to bring their full selves to work.

Within this context, the SEAA Fragrance & Beauty (FBP) division seeks a Senior e Business professional for a 12-month maternity cover. This role is performance focused, with a key eye for elevating brand positioning & driving commercial achievement. You will champion CHANEL’s e Business vision in the region while actively monitoring and reporting on business performance, strategizing AB Testing and merchandising campaigns, and playing a pivotal part in enhancing the client experience.

You will help to lead core e Business projects including the launch of new online channels, (e Shops, e Retail & e Travel Retail), partnering with markets to provide insight and leadership based on your significant e Business experience.

Impact You can create in this role: Digital Campaign & e Merchandising

• Drive and enhance digital campaign planning, ensuring global calendars are adapted for local relevance, in line with regional priorities.

• Based on your experience, enrich business performance with best-in-class e Merchandising practices, including product recommendations, on-site search, menu/category optimization, and proposals to grow the online business.

• Take an experienced eye to online client journeys from traffic to conversion, and constantly enrich the customer experience based on insights and intuition.

Performance & Analytics

• Independently utilize data and analytics to generate actionable business insights and drive continuous optimization.

• Define and align key KPIs across client, brand, sales, and profitability dimensions with all stakeholders.

• Identify gaps in data, recommend solutions and tools, and drive adoption of improved reporting frameworks.

AB Testing & Personalization

• Lead the regional AB testing program based on market needs and ensure rigorous documentation and reporting.

• Collaborate with global and regional teams to embed testing and personalization into the client journey, leveraging cross-functional expertise (Tech, CRM, Marketing, Design).

Project Management & Collaboration

• Lead projects related to campaigns and new initiatives (e.g., gift finder, try-before-you-commit).

• Manage multiple projects simultaneously, ensuring all requests are recognized, prioritized, and delivered for optimal business impact.

• Proactively propose and drive new ideas to enhance the client experience and brand equity.

e Business Excellence

• Bring an entrepreneurial mindset, considering evolving online behaviors and market trends.

• Act as a key advocate for e Business, partnering with stakeholders to support the strategy of doubling .com revenue by 2028.

You are energized by:

• Being a strategic voice in shaping the digital future of CHANEL’s Fragrance & Beauty division
• Partnering with passionate, diverse, and talented colleagues across the region
• Driving meaningful change and innovation in an inclusive, human-centric culture
• Growing personally, feeling empowered, and making a lasting impact

What you will bring:

• At least 8 years’ experience in e Business, ideally with a luxury or premium fragrance/beauty brand.

• Strong knowledge of performance marketing & media (highly desirable).

• Strong expertise in Google Analytics (preferred).

• Deep understanding of the balance between brand positioning and client experience for premium clientele.

• Demonstrated ability to work in a matrixed, multicultural environment with diverse stakeholders.

• Data-driven, analytical, and commercially focused.

• Strategic thinker with an innovative approach to online business.

• Comprehensive understanding of e Commerce & retail: e-merchandising, CRM, promotions, media, stock management, last mile delivery, invoicing, etc.

• Excellent English communication skills, written and spoken.

• Motivated, proactive, and results-driven; able to work independently with sound judgment.

• Flexible, positive, and adaptable in a fast-paced setting.

• Empathetic communicator, skilled at building strong relationships across APAC markets.

• Strong project management and multitasking skills; able to manage ambiguity and competing priorities.

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of* each individual** increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Chanel.*