계약기간 : ASAP - 2026년 12월 30일

Job Purpose:

This position assumes responsibilities of leading the development of F&BP e-business in particular e-market place channel by: setting up a clear roadmap not only e-business channel but also the entire digital ecosystem to accelerate the sales development of an existing platform & identify new opportunities - building strong & long term partnerships with operators to get analytics and customer data - building a winning mindset across different departments (communication, marketing, e-business, CX teams in the head office) - working in close collaboration with Global & Regional teams to develop new initiatives and relevant assets – planning & monitoring budget of e-marketplace activities as well as P&L – planning & execution by understanding of external touchpoints and customer journey for acceleration not only business figures but also customer data acquisition and utilization

Key Responsibilities:

• Planning e-marketplace budget & campaign roll-out plan
• Build up insight of brand online customer, propose digital marketing strategy to division & corporate team based on the e-marketplace analysis
• Create and develop innovative initiative for sustainable growth of e-marketplace
• Communicate with Global & Regional team about e-marketplace campaign and project plan
• Preparing launch phase for e-marketplace boost up & omni-channel activation
• Collaborate with CX team to set up e-marketplace member acquisition and retention plan, drive project for luxury customer and omni-journey experience
• Closely work with paid & owned media team to draw seamless digital client journey within e-marketplace platform
• Monitor the data to define the strategies to increase client value
• Monitor the data to plan on segmentation and set the target to engage with e-marketplace customers

Role Specifications:

Academic / Professional Qualification

• University graduate (or equivalent)

Work Experience

• +3-year experience in online MD, CRM, E-Retail or E-Commerce (luxury/beauty/online platform)
• Hands-on experience and familiar with Digital Marketing
• Experience working with cross-functional & Global team

Required Competencies

• Strong business analysis and problem-solving skill
• Ability to lead and deliver result in a competitive, fast-evolving environment
• Digital mindset and omni-channel customer behavior understanding
• Excellent communication skill both written and verbal
• Strong negotiation skill
• Computer / digital literacy (MS Office, on-line business/communication)
• Professional command of written and spoken English

Key Interactions / Stakeholders: Internal

• Local parties : marketing, media & digital communication, e-business, CCC and E-logistics
• Global & Regional: e-business team, Artistic Direction

External

• E-marketplace partners