Job Purpose:

Responsible for the planning, organizing and implementation of FRAGRANCE marketing plans and promotions in order to reach company’s target on Precision, means market share, growth, profitability and image.

Key Responsibilities:

Marketing and Forecasting

• Plan implementation of FRAGRANCE marketing plans and budgets for Taiwan market.

• Formulate and manage FRAGRANCE marketing, consumer promotion, retail marketing event, relationship marketing and direct marketing plans/campaigns.

• Plan and Forecast Demand for each new and existing FRAGRANCE products in line with inventory targets.

• Work with Logistics Dept, assure good inventory quality (finish goods, samples & SPM) both in the warehouse & counters; assure labeling Logistics Dept carries out procedures and ensure shelf-life/stock turn of each SKU.

• Coordinate with local Communications management team, training team, sales team to optimize the execution of any campaign.

• Work with regional marketing counterparts to get clear guidelines, input local market needs and eventually work out best plan for TW market/consumers.

Visual Display and Operations

• Follow-up with logistics department & ensure delivery of planned merchandises are on schedule to counters.

• Ensure Chanel FRAGRANCE units; displays & merchandise are well kept with Chanel standards in counters and according to marketing plan.

• Work with visual display team to follow up the implementation of FRAGRANCE POS and operational visual merchandising.

Finance

• Cooperate with the Inventory & Logistics Department to ensure optimal inventory.

• Plan, optimize and control the FRAGRANCE budget expenses to within planned levels while maximize the investment.

· Consumer

• Based on palm data and external market intelligence, identify FRAGRANCE market trend and potential market segments; analyze store traffic, competitors information and market niches for marketing focus; and analyze marketing effectiveness and promotion feedback in order to offer marketing insights and initiatives to develop local marketing actions.

• Develop campaigns for Customer Relation Management.

• Conduct market surveys through various means to keep abreast customers’ buying trend.

People

• Support & follow up on relevant motivational and human resource policies of Chanel including Global Vision, Mission &Competencies.

Internal communication

- Always keep data/information transparent and always keep effective communicate with related stakeholders by using matrix communication instead of line communication.

Person Specifications:

Academic / Professional Qualifications

· Bachelor’s degree or above

· Fluent in both Chinese and English ability

Work Experience

· At least 5 years of solid product marketing experience in cosmetics industry.

· Fragrance category experience, along with a background in retail consumer events and activities, is preferred.

Required Competencies

· Good communication and collaboration skill internally and externally.

· Analytical skills and good at numbers

· Strategic planning skills

· Able to make decisions independently

· Innovative and self-motivated