Job Purpose

As a team, drive and execute the Integrated media strategy and impel aligning with goals to answer Brand/ Business objectives, with the best-in-class solution in media efficiency and media investment management.

CONSUMERS

• To continue test & learn the best levers of prospect/ client engagement to meet the brand/ business ambitions.

INTERNAL TEAMS

• Collaborate with pr & business team, be a trusted partner to achieve the objectives together;
• Key contributor to the POE integrations.

MEDIA MARKET

• On top of the evolving media trends and define the implications for the house;
• Test and Learn new approach to enhance media efficiency and innovations.

What you can bring to the team

• Experience required: 15+ years media industry experience (Strategy media planning, Insights & analytics preferred);
• Good understanding in audience/ media planning to 360 touchpoints/ omni channel platforms/ digital eco-system in the context of holistic P/O/E integration and communications;
• Good communication, organization, analytics skills, in spoken and written Chinese and English language;
• Agency side: Proven record in account lead, strategy lead, managing multiple brands business is preferred;
• In-house side: Strategic media planning experience for multiple product lines is preferred;
• Luxury brand media experience is preferred;
• Mainland China working experience is a must.