Sr Marketing Specialist, Property Marketing

About the Role:

As a CBRE Marketing Sr. Analyst (aka Sr Marketing Specialist, Property Marketing), you will be responsible for the creation and project management of property marketing campaigns and deliverables. This includes cross collaboration to gather and generate content, researching properties and clients, making recommendations for services and resources, keeping projects and teams on schedule, meeting deadlines and communicating with key business partners.

This job is part of the General Marketing job function. They are responsible for the design, development, and execution of marketing programs that support the organization's products and services.

What You’ll Do:

• Build meaningful relationships with our sales teams, learn their property marketing process and preferences, and be seen as a trusted partner.
• Work with sales teams to determine the correct marketing strategy for their listings and connect them with the appropriate property marketing strategy and resource model.
• Come to the table with great marketing ideas, concepts and solutions for executing cutting-edge ideas.
• Provide messaging, light copyrighting, branding and marketing ideas.
• Manage the creation of collateral to market our commercial real estate listings including brochures, eblasts, websites, signage, offering memorandums, and more as-needed.
• Oversee all projects from start to finish, working with our regional Design Team to execute the deliverables – maintain schedule of active projects using our project management platform, outline creative briefs, research and source content, work with vendors as appropriate, communicate what is needed for each project with designers, and check drafts for quality control.
• Collect project files and info on Box, ensuring the folders are organized and use appropriate naming conventions.
• Manage outsourced graphic support (maps, site plans, stack plans, etc.)
• Ensure CBRE brand and legal requirements are met.
• Ensure deadlines and expectations are met.
• Provide quality control on projects by reviewing and proofing for errors or unacceptable standards.
• Craft creative messaging, themes, and key differentiators around property marketing efforts.
• Attend and actively contribute to kick-off strategy, status, follow-up/debrief, and presentation preparation meetings.
• Work closely with graphic design team to develop client-specific design approaches. Acts as a liaison between brokers and designers to determine the appropriate branding and messaging for presentations/proposals
• Make light design edits to existing materials as needed.
• Interview brokers, subject matter experts, and other team members across the organization to elicit the knowledge required to generate content.
• Have a broad knowledge of own job discipline and some knowledge of several job disciplines within the function.
• Lead by example and model behaviors that are consistent with CBRE RISE values. May convince to reach an agreement.
• Impact the quality of own work and the work of others on the team.
• Work primarily within standardized procedures and practices to achieve objectives and meet deadlines.
• Explain complex information to others in straightforward situations.