Principal Associate, Internal Communications Lead, Talent Marketing at Capital One

Principal Associate, Internal Communications Lead, Talent Marketing

The Talent Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our company culture, values and commitments to changing banking and the communities around us, for good.

We are looking for a Principal Associate, Internal Communications Lead to help us bridge the gap between our marketing strategy and recruiting reality. Your goal is simple: empower our recruiters. You’ll be the architect behind our internal talent messaging, gathering the stories and data that help our team connect with everyone from tech pros to new grads. You’ll provide the “why” behind what we do, giving our recruiters the tools they need to be authentic, informed, and inspiring ambassadors for our culture.

In this role you will:

Drive Recruiter Adoption & Engagement:

• Foster the adoption of tools, templates and resources. You won’t just share information, you will empower our teams to hire the best talent on the planet.

• Develop proactive communication strategies, moving recruiters from "passively aware" to "actively using" our brand assets and recruiter enablement platforms.

• Build scalable templates, frameworks and guidance to ensure brand consistency across communications.

• Ensure recruiters understand, embrace and utilize our full suite of marketing tools and that internal communication is clear and concise; providing a direct path to the resources recruiters need most.

Customize Narrative Frameworks & Develop Channel Strategy

• Identify and manage preferred communications channels (newsletters, Slack, All-Hands) to effectively reach recruiters where they are.

• Take complex brand strategies and distill them into talking points for external talent-facing teams.

• Refine recruiter messaging for customized audiences, targeting different candidate profiles.

• Keep our content library fresh while cycling in new materials and retiring old ones, ensuring that every piece of information recruiters use is on-brand and factually sound.

• Explore how AI and digital mediums (audio, video, interactive guides, etc) can make information more digestible and engaging for our Talent Acquisition teams.

Strategic Partnership & Influence:

• Develop high-impact, executive-ready materials to drive internal socialization and foster leadership alignment across broader enterprise goals.

• Serve as a strategic advisor to recruiting leaders, translating high-level marketing initiatives into actionable steps for their teams.

• Collaborate with partners to uncover the best examples of our culture in action, turning those insights into ‘must-have’ closing materials and a simplified Talent Brand toolkit that serves as the primary resource library for all recruiters.

Measure & Optimize:

• Move beyond "open rates" to measure the actual adoption and utilization of talent brand tools and resources.

• Conduct regular "Empathy Interviews" to solicit recruiter feedback to continuously improve how we enhance materials, deliver resources and communicate updates.

Basic Qualifications:

• Bachelor's degree or military experience

• At least 4 years experience in content creation, copywriting, communications, journalism or mass communications

Preferred Qualifications:

• A bachelor's degree in English, Journalism, Communications, Marketing or related field

• At least 5 years experience in long-form and short-form copywriting

• Strong problem solving and influencing skills

• Strong communication and collaboration skills

• Work experience achieving results with complex projects.

• 3+ years of experience in highly regulated industry

• Example: (e.g., Financial Services, Energy, Healthcare, or Government)

• 2+ years of experience in talent brand, recruitment marketing, or talent acquisition

Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Mc Lean, VA: $120,800 - $137,900 for Principal Associate, Marketing

Richmond, VA: $109,900 - $125,400 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [Recruiting Accommodation@capitalone.com](mailto:Recruiting Accommodation@capitalone.com). All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).