PC Publishing & PR Manager - Games

About the Team:

ONE Studio, with teams in Shenzhen, Beijing, and Shanghai, oversees the distribution and long-term operation of Byte Dance’s self-developed and licensed games in China and abroad. Our portfolio includes titles such as MARVEL SNAP, Ragnarok X: Next Generation, The Legend of Hei Shan, and Core Crystal. By bringing together creative excellence and operational expertise, ONE Studio delivers engaging gaming experiences that inspire joy for players worldwide.

• Develop and execute media strategy for PC games and brand-oriented mobile games in the European and North American markets
• Manage connections with mainstream gaming media; proactively understand editors’ preferences; tailor communication strategies based on game attributes; conduct targeted pitching to secure more media coverage opportunities.
• Strategize collaboration with globally influential gaming exhibitions (especially in Europe and North America); understand the publishing value and costs of exhibitions for the assigned game genres; evaluate ROI; coordinate with vendors to execute respective exhibition participation.
• Lead general publishing processes across major gaming platforms (Steam, Play Station, Xbox, etc.); drive exposure opportunities through business partnerships and platform operations.

Requirements:

• Minimum Qualifications
• 5+ years of PR experience in gaming or other related industries.
• Strong media network across multiple gaming platforms and deep understanding of media landscapes.
• Excellent communication and relationship management skills.
• Cross-functional collaboration experience (social media, community, PR, etc.)
• Deep involvement in the gaming industry; familiar with PC and major-brand gamer communities and gaming culture.