Category Strategist, FMCG, Mom, Baby and Health (Philippines E-Commerce)

About the team
This team helps Mom, Baby and Health marketplace sellers and brands succeed by guiding them through store setup, performance optimization, and campaign execution. We provide strategic insights, foster influencer collaborations, and ensure brands thrive on the platform. If you're results-driven, enjoy building relationships, and want to be part of an innovative team, we’d love to have you join us!

This role drives category growth and business strategy across the Mom & Babies & Health categories by leveraging data-driven insights, market intelligence, and commercial initiatives to accelerate business performance and strengthen category competitiveness across key category verticals.

Responsibilities:

Category Strategy & Business Planning:

• Develop and execute category growth strategies across Mom & Babies & Health

• Support business planning through market analysis, performance tracking, and growth forecasting

• Identify category opportunities, industry trends, and competitive insights to support strategic decision-making

• Recommend growth initiatives to improve category performance and business sustainability

Business Analytics & Insights:

• Analyze business performance trends and derive actionable insights to support category growth

• Conduct seller-level and category-level deep dives to identify opportunities and key business drivers

• Translate complex datasets into clear recommendations and business narratives for stakeholders

• Solve business challenges through structured problem-solving and data-driven recommendations

• Build and maintain reporting frameworks and performance trackers to support business reviews

Commercial & Ecosystem Development:

• Partner with internal stakeholders to support commercial initiatives and category development plans

• Support strategic initiatives focused on seller growth, ecosystem expansion, and business scalability

• Collaborate with cross-functional teams to align category priorities and execution plans

• Monitor consumer, creator, and market trends to identify emerging opportunities within the e-commerce landscape

Content & Creator-Led Strategy:

• Support strategies that strengthen content-driven commerce across affiliate, LIVE, and short-form video ecosystems
• Identify opportunities to improve creator participation and content ecosystem development
• Analyze content and consumer trends to support category growth initiatives

Requirements:

• Minimum Qualifications

• 3+ years relevant experience working with large e-commerce platforms

• Deep understanding of the e-commerce industry & its business structure, consumer needs and demand, influencers, social media, e-commerce, live-streaming, and digital trends landscape

• Excellent communication and interpersonal skills, strong logical thinking, and analytical skills

• Attention to detail, affinity with numbers, logical and problem solving skill

• Preferred Qualifications

• Adaptable, fast learner, highly motivated, results and goal-oriented with commercial experience

• Proficient in Excel and PowerPoint