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Marketing Group

Job Description: Shape the future of customer loyalty at bp

bp Southern Africa is seeking a commercially astute, customer‑obsessed Loyalty Manager to lead the strategy, evolution, and performance of our loyalty programme across the mobility and convenience business.

This is a strategic role with real commercial impact. You will shape how customers connect with bp by creating loyalty experiences that are relevant, rewarding, insight‑led, and measurable. Beyond campaign execution, this role owns the end‑to‑end loyalty ecosystem — from strategy and customer insight through to delivery, optimisation, partnerships, and performance management.

If you thrive at the intersection of customer insight, data, commercial thinking, and execution, this role offers the opportunity to deliver visible, long‑term value in a major consumer business.

What you will do

As Loyalty Manager, you will define and execute bp’s loyalty strategy in South Africa, ensuring strong alignment with business, brand, and customer objectives.

Your responsibilities will include:

• Defining and evolving the loyalty roadmap and long‑term ecosystem strategy
• Designing compelling customer value propositions, campaigns, rewards, and mechanics
• Using segmentation, journey mapping, and customer insight to drive retention and engagement
• Driving performance through analytics, experimentation, optimisation, and ROI tracking
• Partnering with digital, marketing, operations, finance, legal, procurement, and technology teams to ensure seamless delivery
• Managing loyalty partners, vendors, and agencies to ensure quality, value, and innovation
• Leading, coaching, and developing a small loyalty team
• Identifying opportunities in digitisation, gamification, partnerships, and customer experience enhancement

Why this role matters

This role has meaningful strategic and commercial influence. You will help bp strengthen customer relationships, increase programme participation, unlock customer lifetime value, and differentiate the brand in a competitive market.

Your work will directly support:

• Revenue growth
• Customer engagement and retention
• Repeat behaviour and loyalty
• Smarter commercial decision‑making through insight
• Consistent, high‑quality customer experiences across channels

What we are looking for

We are looking for professionals who combine strategic thinking, customer centricity, analytical confidence, and strong execution capability.

You should bring:

• Experience in loyalty programme management, CRM, customer engagement, or digital marketing
• Strong capability in customer segmentation, journey design, and campaign development
• Proven experience using data and insights to drive customer and business performance
• Analytical confidence using tools such as Power BI, Tableau, SQL, or Adobe Analytics
• Sound commercial acumen, including budget management, forecasting, and ROI optimisation
• The ability to influence senior and cross‑functional stakeholders
• Experience managing agencies, partners, or loyalty vendors
• Leadership capability, including leading or coaching a small team

Experience we value

• Proven years of experience in loyalty, CRM, customer marketing, or digital customer engagement
• Exposure to retail, FMCG, convenience, petroleum, telecoms, financial services, or e‑commerce environments
• Experience operating in high‑volume, consumer‑facing businesses

What success looks like

Success in this role means building a loyalty programme that is insight‑led, commercially effective, and differentiated in the market. It means improving performance, enhancing customer experience, and positioning loyalty as a genuine growth lever for bp.

Why join bp

At bp, we are reimagining energy and convenience for our customers and communities. This role offers the opportunity to operate at the intersection of customer strategy, digital innovation, commercial performance, and brand experience — in a business where your ideas, insight, and leadership can make a meaningful difference.

Travel Requirement

No travel is expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills: Legal Disclaimer:

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.