Copywriter, Senior

The Opportunity:
Booz Allen is looking for a Senior Copywriter who leads with persuasion and lands ideas with precision. Someone who can write a headline that stops a scroll and a brand campaign that leaves a lasting impression.

This role exists because we need sharp, distinctive marketing that positions Booz Allen as a modern technology brand. You'll translate complex products and capabilities such as defense tech, cyber, AI, and emerging tech, into copies that connect with real audiences and shape how the market sees us. Advertising is the anchor, but this role extends to any moment when copy shapes perception. Short form, long form, digital, or print, you will move between all of it without losing the thread.

We're looking for talent who brings fresh creative instincts and a portfolio that proves it. You'll be an individual contributor working alongside marketers, strategists, designers, and subject matter experts to shape campaigns that matter. Due to the nature of work performed within this facility, U.S. citizenship is required.

What You’ll Work On:

• Write high-impact copy for digital and print advertising such as display ads, paid social, email, out-of-home, and print, where every word earns its place.
• Develop headlines, taglines, and CTAs that stop scrolling, build brand affinity, and drive engagement.
• Lead copy development across integrated campaigns such as digital ads, out-of-home, landing pages, and email.
• Write across short and long-form with equal command.
• Generate fresh campaign concepts that challenge conventional approaches and elevate Booz Allen's brand presence.
• Apply a clear understanding of audience psychology and what resonates with a senior decision-maker.
• Translate highly technical subject matter into compelling, benefit-driven messaging without diluting it.
• Partner with design and art direction to develop cohesive, high-impact creative.
• Align messaging to brand priorities across awareness and engagement, including reach, recall, share of voice, and audience engagement.
• Partner with digital and marketing teams to understand how copies are landing and refine accordingly.
• Treat audience and campaign data as creative feedback and act on it.
• Work across marketing, content strategy, and internal stakeholders from brief through post-campaign evaluation.
• Collaborate with design to ensure copies and visuals reinforce each other.
• Manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment.
• Leverage AI-enabled tools to accelerate ideation and workflow without sacrificing editorial rigor.

Join us. The world can’t wait.

You Have:

• 7+ years of experience in marketing copywriting, including with brand awareness campaigns
• Experience in a technology product company, Fortune 500 organization, or high-performing creative agency, including writing for senior B2B, B2G, or enterprise decision-makers
• Ability to display a portfolio showing ad copy alongside longer-form campaign work
• Ability to translate complex, technical subject matter into clear, compelling messaging
• Ability to work cross-functionally in fast-moving, deadline-driven environments
• Bachelor’s degree in a Marketing, Communications, Journalism, or Advertising field

Nice If You Have:

• Experience using AI tools to accelerate ideation, drafting, and creative exploration while maintaining a strong editorial voice
• Experience with Adobe Creative Suite, including for reviewing design comps and working within templates alongside creative teams

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $69,400.00 to $158,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.

Identity Statement

As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.

Candidate AI Usage Policy

AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided.

Work Model

Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings.

• Remote: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility.

• Hybrid: If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility.

• Onsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role.

Commitment to Non-Discrimination

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.