Senior Vice President, Digital Assets Product Strategy & Commercialisation

Senior Vice President - Digital Assets Product Strategy & Commercialisation

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #Life AtBNY is all about. Join us and be part of something extraordinary.

We’re seeking a future team member for the role of Digital Assets Product Strategy & Commercialisation to join our Product & Innovation Hub team. This role is located in London.

In this role, you’ll make an impact in the following ways:

• Develop and execute go-to-market strategies to increase awareness and adoption of products and solutions at scale
• Drive the development of product positioning, messaging, and value propositions to support sales and marketing efforts
• Maintain a deep understanding of Europe and Middle East market trends, regulatory developments (e.g., MiCA, DLT Pilot Regime) competitive analysis and client needs to inform product commercialization
• Support strategic client engagements, preparing materials, coordinating internal stakeholders, and contributing to client discussions.
• Collaborate with cross-functional teams (product, sales, marketing, technology, legal, risk, and compliance) to align strategy and ensure product readiness.
• Create thought leadership to scale our narrative and educate clients and ecosystem partners
• Develop commercialization toolkits and enablement materials, including client narratives, pitch decks, FAQs, and internal training content.
• Represent EMEA market perspectives in global strategy and commercialization forums, influencing product roadmap and market entry priorities.
• Champion innovation and change, contributing to the Product & Innovation Hub’s mission to reimagine the future of finance.
• Contribute to product strategy for complex products and solutions, using subject matter expertise to drive direction

To be successful in this role, we’re seeking the following:

• Extensive experience in strategy, product commercialization, or product management within financial services, fintech, or digital assets.
• Deep understanding of digital assets and markets (tokenization, digital cash, crypto, collateral).
• Strong grounding in traditional financial products and infrastructure, in areas such as securities services, payments, collateral management, investment, or wealth management.
• Proven ability to design and execute go-to-market strategies, including opportunity sizing, client segmentation, and commercial positioning.
• Knowledge of Europe and Middle East regulatory frameworks relevant to digital assets (MiCA, DLT Pilot, FCA guidance, ADGM, and other local regional regimes).
• Excellent communication and presentation point skills, capable of simplifying complex topics for diverse audiences.
• Strong collaboration skills, with experience managing cross-functional initiatives and influencing senior stakeholders.
• Proven ability to work in a fast-paced, innovation-driven environment, managing multiple projects and stakeholders.
• Bachelor’s degree in business, Finance, Economics, or related field; advanced degree preferred.
• Fluency in English is required; proficiency in additional Language is a plus.

At BNY, our culture speaks for itself, check out the latest BNY news at:

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Here’s a few of our recent awards:

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

• BNY is an Equal Employment Opportunity/Affirmative Action Employer
• Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.