Sr. Specialist, Markets

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #Life AtBNY is all about.

We’re seeking a future team member for the role of Sr Specialist, Markets to join our Execution Services Platform Marketing team. This role is located in NY.

The Sr Specialist will play a key role in supporting marketing programs targeted at our Execution Services customers. This position focuses on program coordination, performance tracking, and data analysis to ensure campaigns achieve desired outcomes. The ideal candidate is detail-oriented, data-driven, and eager to learn the ins and outs of client marketing in B2B financial services.

In this role, you’ll make an impact in the following ways:

Program Coordination & Support

• Assist in planning, coordinating, and executing marketing programs targeted at specific client segments
• Collaborate with cross-functional teams, including content, digital, product, and commercial teams to ensure timely and effective program execution.
• Support the creation of marketing assets such as email templates, landing pages, and digital ads, ensuring they align with program objectives and segment needs.
• Partner with Market Research & Analytics team to prepare and present weekly, monthly, and ad hoc performance reports, summarizing insights and identifying trends to share with stakeholders.
• Ensure data integrity and accuracy in all reporting efforts, maintaining organized documentation for reference.

Market & Segment Research

• Conduct research on customer segments, industry trends, and competitor activities to support marketing strategy development.
• Assist in updating customer personas and segment profiles based on data analysis and industry research.
• Gather feedback from the sales team on program performance and insights from customer interactions to inform future initiatives.

Collaboration & Communication

• Act as a liaison between the Markets Marketing team and other departments, ensuring smooth collaboration and information sharing.
• Coordinate with external vendors and agencies as needed to support program initiatives.
• Maintain clear and consistent communication with team members, sharing updates on program progress and performance.

To be successful in this role, we’re seeking the following:

• 2-4 years of relevant experience in marketing and program management, ideally within a B2B, financial services or agency context.
• Excellent organizational and project management skills with attention to detail.
• Ability to communicate effectively and work collaboratively with cross-functional teams in a fast-paced environment.
• A proactive, problem-solving mindset, with a willingness to learn and adapt to new tools and processes.

At BNY, our culture speaks for itself, check out the latest BNY news at:

BNY Newsroom

BNY LinkedIn

Here’s a few of our recent awards:

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

• BNY is an Equal Employment Opportunity/Affirmative Action Employer
• Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $72,000 and $98,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.