Beyond Meat, Inc., otherwise known as Beyond The Plant Protein Company™, is a plant protein company offering a portfolio of plant-based products made from simple ingredients without GMOs, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet.

The Company’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare.

Job Description

The Senior Manager of Community Engagement leads the strategy and execution of initiatives that build, nurture, and scale meaningful relationships between the organization and its communities, while activating a coalition of mission-aligned partners. This role is responsible for driving authentic engagement, strengthening brand loyalty, and addressing misinformation by elevating credible, values-driven voices that reinforce the benefits of Beyond Meat’s products.

At the core of this role is a commitment to enhancing Beyond Meat’s reputation among advocates and grassroots supporters who share our dedication to empathy, compassion, health, and sustainability. The Senior Manager ensures a consistent, positive brand experience across all community touchpoints while mobilizing partners and communities to amplify our mission in credible and impactful ways.

TASKS, DUTIES, & GENERAL RESPONSIBILITIES

• Design and execute a comprehensive partnership strategy across mission-aligned nonprofit and advocacy organizations

• Build and maintain trusted, long-term relationships with leaders in animal welfare, plant-based health, environmental advocacy, rescues, sanctuaries, and student communities

• Identify and activate credible third-party voices to help counter misinformation and reinforce the Company’s mission and values

• Partner cross-functionally with Communications and Marketing to support op-eds, campaigns, and organic amplification opportunities

• Develop “surround sound” engagement strategies that mobilize partners across social media, earned media, grassroots networks, and key moments

• Lead a scalable grassroots engagement strategy that drives authentic connections with plant-based and mission-aligned communities

• Oversee the Company’s presence at key events, conferences, and community activations across advocacy, health, environmental, and compassion-driven spaces

• Direct execution of product sampling, donations, field activations, and ambassador-style engagement programs

• Evaluate and prioritize opportunities based on strategic alignment, audience impact, and measurable return

• Position Beyond Meat as a trusted, mission-driven partner—not a transactional sponsor—within aligned communities

• Develop partnership frameworks that enable long-term collaboration, co-created initiatives, and shared value

• Manage partner lifecycle from identification and onboarding to engagement, measurement, and retention

• Build and implement scalable systems for managing coalition and grassroots programs

• Define and track KPIs across partner growth, engagement, event impact, sampling effectiveness, and earned amplification

• Establish clear reporting structures to provide leadership visibility into performance, priorities, and ROI

• Continuously optimize strategies based on data, insights, and the evolving needs of the business

Supervisory Duties (if applicable)

• None

QUALIFICATIONSEducation, Technical Skills, and/or Previous Experience:

• Bachelor’s degree in a related field required

• 7+ years of experience in partnerships, grassroots marketing, community engagement, advocacy, nonprofit collaboration, or related fields

• Proven success building and managing mission-aligned partnerships or coalitions

• Strong understanding of animal welfare, plant-based nutrition, sustainability, and/or environmental advocacy ecosystems

• Experience leading community-based campaigns, event activations, or ambassador programs

• Demonstrated ability to influence through storytelling, communications, and stakeholder engagement

• Strong project management and cross-functional collaboration skills in a fast-paced environment

• Experience with measurement frameworks, impact tracking, and partner relationship management systems

• High emotional intelligence, sound judgment, and a deep commitment to purpose-driven work

• Strong strategic thinking skillset

• Experience in relationship building & stakeholder influence

• Strong verbal and written communications

• Data-driven decision making

WORK ENVIRONMENT

• In office at headquarters in El Segundo, CA or remote in a major metropolitan area

• Travel expected (approximately 20%)

Annual salary commensurate with experience

The starting annual base pay for this role is between USD $120,000 and $140,000. The actual base is dependent upon many factors, such as training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus and benefits.

Beyond The Plant Protein Company is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.