Associate Product Manager at Baxter International

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At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride.

The Associate Product Manager supports marketing strategy execution, market development, data-driven planning, and cross-functional collaboration for Baxter’s Advanced Surgery portfolio—primarily Hemostasis products (Perclot, Coseal, Peri-guard, Flo-Thru).
This role plays a critical part in product marketing, new market expansion, KOL engagement, operational execution, and performance analysis. Strong analytical skills, structured communication, and the ability to collaborate with sales, regional, and global teams are essential.

l Products Marketing

a. Support the development and execution of marketing strategies for the Hemostasis product portfolio (Perclot, Coseal, Peri-guard, Flo-Thru).

b. Assist in product launches, promotional activities, and educational initiatives to increase product awareness and adoption.

c. Monitor product performance, gather customer and market feedback, and propose improvements or new marketing initiatives.

d. Provide in-field support through hospital visits alongside the sales team to understand customer needs and market dynamics.

e. Develop and update marketing materials (brochures, leaflets, presentations, Vablet).

f. Localize global marketing assets for the Korean market to enhance relevance and effectiveness.

l Business Development

a. Support the identification of new market opportunities for the Advanced Surgery portfolio (Active & Passive).

b. Collaborate with sales and marketing teams to translate business expansion initiatives into actionable KPI-driven execution roadmaps.

c. Utilize CRM and campaign data to identify and support new commercial opportunities (Opportunity creation).

l Drive Strategy & Market Penetration

a. Build and maintain relationships with Key Opinion Leaders (KOLs) across core and emerging clinical segments.

b. Conduct competitive analysis to understand market structure, trends, and implications for strategic decision-making.

c. Utilize Baxter’s internal Bax-Map tool to support strategic planning and presentations.

d. Manage Bax-Map target segments using AOP, F1/F2/F3 annual sales targets, and FCST data; update market segmentation and target classifications.

e. Perform data-driven analyses (e.g., prioritization, growth potential assessment) to refine strategy and strengthen execution.

f. Process and structure raw internal datasets into meaningful analytical outputs to support strategic review cycles.

g. Develop dashboards, performance trackers, and forecasting inputs for monthly and quarterly business cycles.

l Operational Excellence

a. Analyze weekly and monthly sales trends and incorporate insights into monthly FCST updates.

b. Review Sales Reports (Green/Red) to identify performance gaps and support action plan development with the marketing manager.

c. Manage distributor performance and ensure alignment with contractual obligations and business objectives.

d. Work with the legal team on contract review, risk mitigation, and compliance requirements.

e. Manage inventory and supply of ancillary accessories (e.g., applicators) and coordinate with vendors and medical professionals.

f. Maintain and update Commercial Progress reports and communicate key department activities.

g. Manage and update customer and opportunity data within Boost.

h. Support project operations including scheduling, documentation (meeting minutes, agendas), and internal/external coordination (PMO support).

i. Track marketing budget utilization; manage quotations, contracts, invoices, and documentation required for internal approvals.

l Medical Event & Communication Support

a. Support booth operations, exhibition planning, and symposium execution at key domestic medical conferences.

b. Plan, execute, and follow up on KOL engagement events and HCP training programs.

c. Participate in the planning and local execution of regional or global programs (e.g., Surge-X).

d. Collect and consolidate VOC (Voice of Customer) and collaborate with relevant teams to drive service and process improvements.

l Additional Responsibilities

a. Support external audit responses, onboarding processes, and expansion-related customer programs.

b. Participate in cross-functional projects and special assignments to support broader organizational goals.

c. Prepare regular reports and provide market and competitive insights to internal leadership.

= Bachelor’s degree or higher

= Minimum 2 years of marketing experience / Total career experience within 5 years

= Business-level English proficiency (including listening and speaking)

= Must be able to collaborate with and report to global and APAC teams

= Strong analytical skills, including the ability to evaluate market trends, FCST data, and competitive intelligence

= Basic understanding of marketing principles (pricing, branding, messaging, reimbursement, etc.)

= Excellent interpersonal, communication, and presentation skills

= Adaptability and proactiveness—ability to work independently and navigate fast-changing environments

= High level of accountability and strong results-oriented mindset

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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