Digital Channels Senior Manager“Where Digital Strategy Powers Global Brand Impact.””“Building a Differentiated Digital Presence for a Changing Energy World.”Join Our Team

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com.

Fuel your passion

The Digital Channels Senior Manager is responsible for shaping and strengthening the organization’s global brand by establishing a differentiated digital strategy and associated digital platforms for Baker Hughes.

As a Digital Channels Senior Manager, you will be responsible for:

• Establishing a differentiated digital presence

• Leading the development and execution of the long-term digital strategy. The goal is a two-year framework that specifically defines the elements of the plan, the strategic thinking behind those elements, the deliverables by quarter, and the execution plan.

• Maintaining dashboards and reporting mechanisms to evaluate performance and effectiveness across all digital channels.

• Owning the corporate website

• Developing differentiated content demonstrates Baker Hughes’ leadership in rewriting The Energy Equation; contributes to the design of the site with insights from digital performance data; represent updated brand architecture as it is developed; ensure world-class search engine and generative engine optimization

• Delivering a fresh and absorbing social media program

• Directing the production of a differentiated social media program that enhances Baker Hughes’ role in rewriting The Energy Equation, creates brand awareness in traditional and new markets, and drives website traffic

• Identifying and implementing tools and technology to support strategy

• Constructing and launch a unified set of modern tools and technology (“martech stack”) to manage stakeholder journeys across Baker Hughes by working across the company to assess needs and understand capabilities and constraints

• Collaborating across the company

• Collaborating within the BMEC team and across the company to ensure that the digital strategy incorporates and addresses all region- and segment-specific situations and challenges. The goal is a strategic and holistic digital plan that engenders brand awareness and reputation around the world.

• Supporting strategic business priorities

• Incorporate the digital strategy and narrative into ongoing work related to the Six Strategic Priorities

To be successful in this role you will:

• Have 10+ years of experience in digital strategy and channel management

• Proven experience with digital strategy, website architecture and cross‑functional stakeholder management

• Have strong analytical, strategic thinking, and written communication skills

• Strong curiosity about new ideas and how things work together

• Digital channels development

• Understanding of the importance of storytelling

• Strong project leadership and cross‑functional collaboration

• Ability to simplify complex ideas into clear, compelling frameworks

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

One of our core values as a business is collaboration and, as such, whilst flexible work options are available, we believe there is a great benefit of having our teams co-located in one of our many offices in the United Kingdom.Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities

• Comprehensive private medical care options

• Safety net of life insurance and disability programs

• Tailored financial programs

• Additional elected or voluntary benefits

This position requires valid work authorization in the country of employment. The employer is unable to sponsor work authorization for this role at any time.

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found

[here](https: //nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.bakerhughesbenefits.com%2Fguide&data=05%7C02%7CSHRIJA.NEEMA%40bakerhughes.com%7Cd395b1802c834603fa8e08dc43a37ca4%7Cd584a4b7b1f24714a578fd4d43c146a6%7C0%7C0%7C638459616712836108%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=T%2B63fCdcAYmaPH0GXOxEUyHaQaCDCUFc0ILPtVAtowk%3D&reserved=0), and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

• The Baker Hughes internal title for this role is: Communications Senior Advisor
• Customer/Marketing Comm