About the role:

Babbel is hiring an experienced CRM Manager, a performance marketer to join our team in our New York City office.

The CRM Manager will report to the Director of CRM, Revenue Expansion, and lead our global customer retention campaign strategy across email, push, and in-app messaging. This role focuses on identifying revenue‑driving moments in the subscriber lifecycle and deploys campaigns that boost repeat purchases and minimize churn. Your work will ensure millions of Babbel’s subscribers continue to feel valued, inspired, and motivated to learn.

To succeed in this role, you’ll bring a data-driven approach, a passion for testing, and an interest in crafting strategies tailored to different global markets. You’ll collaborate with cross-functional teams to deliver regionally optimized campaigns that will drive upsell and cross sell opportunities, reduce churn, and increase CLV.

Responsibilities:

• Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities and reduces churn.

• Lead the end‑to‑end development, deployment, and continuous optimization of personalized high‑value customer journeys that improve conversions and long‑term customer value.

• Identify and implement new retention programs to improve customer satisfaction and lifetime value.

• Plan and maintain a retention-focused campaign calendar with stakeholders, ensuring timely, high-quality execution.

• Lead campaign analysis and report on retention efforts, providing actionable insights and recommendations for continuous improvement.

• Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging that resonates with diverse customer audiences.

Key Job Requirements Are:

• Minimum 4 years of CRM experience in a high-volume, retention-focused role; experience in a B2C subscription-based tech company is a plus

• A strong understanding of international markets and corresponding customer behaviors

• Hands-on experience with building and optimizing retention-focused email, in-app, and push marketing campaigns

• Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io

• Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions

• Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments

• Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy

• A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance

• Proficiency with A/B and multivariate testing methodologies

• Exceptional written and verbal communication skills with attention to detail

This position is located in NYC and requires a minimum of 3 days/week in office.

Benefits:

• Join a global company with purpose

• Competitive compensation, PTO, 401K and company matching, comprehensive benefits

• Have an Impact on Babbel's product, company, and learners

• Career growth and skill development

In New York City, the reasonable annualized full-time salary for this role is $90,000 - $110,000 and placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level.

Babbel is an equal opportunity employer committed to diversity and inclusion.