Principal Advanced Analytics at AT&T

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.

Principal Advanced Analytics

We’re a lean, AI-native, high-impact analytics team focused on market intelligence and performance management. We help shape market investment and go-to-market decisions by turning complex data into clear, actionable insights that drive profitable growth.

This Principal Advanced Analytics role is ideal for a hands-on analytics leader who thrives in ambiguity, moves quickly from question to insight, and influences through strong communication. The right candidate brings deep technical skills, strong business judgment, intellectual curiosity, and a track record of delivering recommendations.

You will define the analytics engine behind our market intelligence and go-to-market scaling strategy, owning the vision for decision making and action in how we go to market. You’ll design and socialize sophisticated measurement systems that translate complex data into clear insights and sharp executive-level recommendations with clear decisioning. Your work will directly inform how we invest, grow, and win.

This is a high-visibility role with direct exposure to senior leadership. Beyond rigorous analysis, you’ll be expected to contextualize results and deliver clear, compelling narratives that help drive the business forward with confidence.

Key Responsibilities:

• Own analytics for market intelligence and go-to-market initiatives, including performance measurement, success metrics, benchmarking, and insight generation.
• Lead analysis for market playbooks, combining performance, competitiveness, network, distribution, pricing, and brand data into clear recommendations.
• Analyze market-level performance and characteristics to identify scalable growth opportunities across products, channels, and footprints.
• Build and enhance dashboards, scorecards, and reporting frameworks that give leaders clear visibility into initiative performance and business impact.
• Translate complex data into concise, executive-ready narratives that connect profitability, operational KPIs, and marketing performance to action.
• Partner cross-functionally with Technology, Strategy, Finance, Marketing, Research, Distribution, and others to ensure analytics reflect business priorities and real-world execution.
• Own data quality, reporting consistency, and pipeline integrity across recurring performance reviews, business cases, and leadership updates.
• Apply AI-enabled analytics, LLMs, and automation workflows to accelerate insight generation, improve decision support, and scale repeatable analytics processes.
• Use large, complex data sets to evaluate performance, optimize investment and resource allocation, and inform execution decisions.

Qualifications:

• 8-12 years of experience in data analytics, business intelligence, data science, strategy analytics, or FP&A; experience supporting go-to-market, marketing, or commercial functions is strongly preferred.
• Advanced expertise in Power BI, SQL, advanced Excel, and modern data platforms such as Databricks or Snowflake; experience building and owning data pipelines is required.
• Required experience applying AI-enabled analytics, LLMs, automation, or agentic workflows to solve business problems, accelerate analysis, and improve decision-making.
• Proven success owning analytics for multi-market, geographically dispersed, or complex commercial programs.
• Strong ability to synthesize profitability metrics, operational KPIs, customer or market trends, and marketing performance into clear recommendations.
• Experience building scalable dashboards, reporting frameworks, measurement systems, and executive-level business reviews.
• BA/BS in analytics, data science, business, economics, engineering, finance, or a related field; advanced degree preferred.
• Familiarity with telecom, network, consumer, or subscription-based businesses is a plus.
• Strong collaboration, communication, project management, and leadership skills, with the ability to move quickly in a dynamic, ambiguous environment.

Our Principal, Advanced Analytics earns between $158,200 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
• AT&T internet (and fiber where available) and AT&T phone

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

Ready to join our team? Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$158,200.00 - $237,400.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.