Imagine what you could do here. At Apple, new ideas have a way of becoming

great products, services, and customer experiences very quickly. Bring passion

and dedication to your job, and there's no telling what you could accomplish!

The App Store is the world's safest and most vibrant app marketplace, serving

more than half a billion people each week!

Since the App Store launched in:

2008, it has helped creators, dreamers, and learners of all ages and

backgrounds connect with the tools and information they need to build a

brighter future and a better world. It has enabled countless new companies,

spawned new industries, and created millions of jobs. A significant driver of the

global economy, the App Store facilitates over a $1 trillion in developer billings

and sales annually, rewarding developers and entrepreneurs for their hard work

and creativity. And we believe we're just getting started!

The App Store is looking for a Global Marketing Manager who will be responsible

for driving planning and execution of full-funnel marketing campaigns designed to

drive meaningful revenue growth. This role will work closely with the larger App

Store Marketing team to align campaign and channel strategies, delivering best-

in-class growth marketing campaigns that support the App Storeʼs business

objectives, support brand positioning, and motivate customers to take action.

Description

The Global Marketing Manager, Co-Marketing will contribute to all phases and elements of

planning and executing marketing campaigns that support the App Storeʼs

marketing and business goals. This role will directly lead global campaigns end-

to-end, from brief development through launch, along with distilling post-

campaign performance learnings. This is a key role within the App Store Brand

Marketing & Campaigns team, focused primarily on growth campaigns to

promote some of the world's largest apps and games-including supporting new

app launches and major in-app events.

This role will lead developer co-marketing campaigns in the US, and across

multiple international markets. You will collaborate closely with app developers,

and with a variety of Apple cross-functional teams-including marketing channel

leads, creative, editorial, and business teams-to define campaign objectives,

strategy, messaging, and KPIs, ultimately delivering performant campaigns and

initiatives. You will also partner regularly with international marketing colleagues

around the world to execute tailored marketing campaigns that resonate locally.

The ideal candidate has deep knowledge of, and a perspective on, digital

marketing channels (social, creators, advertising, email, SEO, etc.), an ability to

project manage, a knack for creative ideation, and acute attention to detail.

Strong communication and collaboration skills, including the ability to drive

consensus among cross-functional stakeholders, will be critical to this role's

success. You will also regularly craft and deliver presentations to audiences of all

levels, distilling complex information into clean and compelling slides.

Preferred Qualifications

Experience with international marketing, including collaborating directly with regional marketing teams in other markets

Analytical skills and a data-driven mindset; significant experience using data to optimize strategy, performance, and business impact

Strong presentation skills

Developer-side experience is a plus

Minimum Qualifications

7+ years of business to consumer marketing experience in the tech industry, gaming industry, and/or ad agencies

Passion for gaming, with affinity for mobile games

Understanding of integrated marketing campaigns, full-funnel marketing channels, and the latest trends in the digital media landscape

Proven experience authoring comprehensive marketing briefs, including market context, competition, target audience, goals, and performance KPIs

Strong project management skills, including experience managing complex campaigns and marketing initiatives-launching on time and on budget

Familiarity with marketing KPIs and measurement frameworks, testing, and optimization

Experience marketing mobile apps and/or mobile games

Exceptional interpersonal skills; thrives working on highly collaborative projects, effective at building consensus, and fostering trust

Excellent written and verbal communication skills, including experience developing Keynote decks

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.