At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses.

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

Description

Core Insights partners closely with Product, Partner Development, Marketplace, and Leadership to answer three fundamental questions: How is the business performing? What changed, and why? What should we do next?

This role is business-first. You will own the health of key business metrics, investigate performance changes, and translate analysis into clear insights and recommended actions. Advanced analytics and machine learning may be used where appropriate, but success in this role is defined by judgment, clarity, and business impact rather than technical sophistication alone.

This role may be filled by candidates with varying levels of machine learning experience. All hires are expected to own business KPIs end to end, explain performance changes clearly, and influence decisions through insights. Some candidates will primarily focus on reporting, experimentation, and driver analysis, while others may apply machine learning to scale analysis or surface patterns. In all cases, success is defined by business impact.

As part of this team, you will:

Own the health of core Apple Ads business KPIs and proactively investigate performance changes

Perform deep-dives of key drivers , including baselines, seasonality, segmentation, and causal hypotheses

Build and maintain clear, decision-oriented reporting and dashboards

Apply statistical analysis and data science techniques to understand business performance, diagnose metric movement, and translate analytical findings into concrete recommendations for cross-functional partners

Partner closely with Product, Partner Development, Marketplace, and Leadership to support business decisions

Apply experimentation, statistical analysis, and machine learning where they meaningfully improve business understanding or outcomes

Preferred Qualifications

Experience working in digital advertising, marketplaces, or other performance-driven consumer businesses

Familiarity with metrics related to auctions, pricing, supply and demand, or performance optimization

Experience building and maintaining business-facing dashboards or recurring performance reporting

Comfort influencing decisions without perfect data

Experience applying machine learning to real-world business problems with clear downstream impact

Minimum Qualifications

Bachelor's degree in Computer Science, Machine Learning or a related field, or related experience

5+ years of experience in Business Analytics, Data Science, or a related analytical role

Strong SQL (Snowflake, AWS Athena or similar platforms) and Python skills (experience using libraries such as Pandas, Sci Py, and scikit-learn) with demonstrated end-to-end analytics ownership

Experience diagnosing metric movement through experimentation, lift analysis, or performance investigations

Ability to explain analytical work clearly to non-technical audiences

Experience partnering cross-functionally in ambiguous, fast-moving environments

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $141,800 and $258,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.