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Apple Care Digital crafts alluring digital content and experiences to help people get the most out of their Apple products. We make it easy for everyone to learn about, use, and maintain all of their Apple software and hardware. The Apple Care Digital User Research team is seeking an experienced B2B User Research Lead to drive research initiatives for B2B services and support products. In this role, you will help shape our B2B research practice and execute mixed-methods research programs that balance statistical rigor with deep user empathy. You will collaborate closely with cross-functional teams to inform our thinking in how best serve our B2B customers.

Description

As a B2B UX Quant Research Lead, you will drive research initiatives that deepen our understanding of B2B IT customers and their needs, combining rigorous quantitative analysis with qualitative exploration. Partnering closely with design, product, research peers, and other cross-functional teams, you will identify insight gaps, prioritize high-impact research opportunities, and develop studies that test ideas, evaluate prototypes, and uncover measurable ways to improve the B2B customer experience.

You will lead and oversee all aspects of project execution, including conducting high-quality mixed-method research, performing behavioral analyses, integrating findings across studies and data sources, synthesizing results, and translating them into actionable recommendations for business.

The position requires the ability to. move between detailed data work and big-picture implications as well as expertise in effectively engaging and influencing stakeholders through clear, evidence-based insights.

Responsibilities include:

-Research Strategy & Operations

-Develop research roadmaps aligned with business goals and product timelines

-Partner with designers, product managers, and account leads to define research questions and translate findings into actionable insights

-Establish B2B research methodologies and standards to ensure consistency and reliability; identify and manage appropriate tools and platforms for data collection, analysis, and reporting

-Synthesize findings across methods and studies to surface robust insights about B2B user needs, pain points, and experience opportunities

User Experience & Mixed-Methods Research:

-Design and executed integrated research programs that combine surveys, interview-based studies, and usability testing

-Apply mix-method best practices to understand user workflows, friction points, mental models, and decision-making in complex B2B IT contexts

-Partner with design and product teams to evaluate assumptions, test concepts, and iterate on solutions

Integrate UX testing, survey, and UX analytics to evaluate and optimize experiences

Quantitative Research & Data Analysis:

-Lead quantitative research efforts - including surveys and behavioral data analytics - to inform product and experience strategies

-Oversee survey logistics, including sampling, recruitment, and data collection quality across diverse B2B audiences

Preferred Qualifications

Master's degree in Market Research, Statistics, UX research, Psychology, Anthropology, or similarly relevant field focused on user experiences research and analytics

10+ years of experiences; mix of client and vendor side preferred

Minimum Qualifications

Bachelors degree in Market Research, Psychology, Anthropology, Statistics for Behavioral Sciences or similarly relevant field focused on user experiences and analytics

8+ years of experience in UX Research or related work

Strong foundation and proven track recoding conducting mixed-method research, with emphasis on quantitative methods, UX/usability studies, market research, and applied statistics

Proven track record of conducting B2B research focusing on diverse audiences of IT professionals

Strong understanding of UX research methods, product development cycles, and user-centered design principles; experience conducting usability testing studies on B2B software, accounting for the complexity of multi-user workflows, admin dashboards, and API consideration (highly preferred)

Demonstrated ability to use analytics tools (like R, SQL, Met Lab, SPSS, SAS, etc.)

Proven ability to translate insights into actionable recommendations that drive product, user experience, and business impact

Experience working in agile, cross-functional teams, comfortable navigating ambiguity, and proactively identifying where research can drive impact

Highly autonomous and collaborative, with a passion for methodological innovation and customer empathy

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Pay & Benefits

Apple accepts applications to this posting on an ongoing basis.

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• US"},"posting Date":"2026-03-03T17:17:09.620+00:00"},"post Location-SFMETRO":{"posting Supplement Footer":{"display Order":1,"content":"At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.