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Description

APPLE INC has the following available in Culver City, California. Lead acquisition and marketing strategies for Apple News+ and Music. Optimize programs through A/B testing and develop strategic recommendations based on data driven insights. Develop owned channel strategies and programs across the Apple ecosystem that will drive large scale awareness, acquisition, and activation. Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization. Collaborate with a broad range of teams, including international marketing, product, marketing, engineering, analytics, business development and design teams. Define the best critical metrics to focus the team, get results, and ensure they are correctly measured and widely socialized. Develop a process of continuous improvement, where the results of this work are analyzed, and insights are fed back into the plans. Define geo-specific narratives, value propositions and product benefit messaging. 40 hours/week. At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $163,300 - $245,800/yr and your base pay will depend on your skills, qualifications, experience, and location.

PAY & BENEFITS: Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits: https://www.apple.com/careers/us/benefits.html.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Preferred Qualifications

N/A

Minimum Qualifications

5 years of experience in the job offered or related occupation.

4 years of experience with each of the following skills is required:

Leading international campaigns in subscription-based or recurring revenue businesses in News and Media.

Building and executing data-driven testing strategies such as testing for incrementality, personalization, audience segmentation, frequency, creative and messaging to optimize customer conversion, subscription rates, and revenue growth on in-app paywalls and out of all communication tactics such as emails and push messages.

Managing complex, large-scale, and time-sensitive projects across international markets using tools including Salesforce Marketing Cloud, Looker, PowerBI, or Tableau.

Conducting A/B and multivariate testing to drive marketing performance and campaign optimization markets using tools including Adobe Target, Monetate, Lytics, or Optimizely.

Leading cross-functional collaboration to develop and implement comprehensive marketing strategies markets using tools including Jira, Asana, or Slack.

Leveraging data platforms including Tableau, PowerBI, Adobe Analytics, Full Story, Looker, Lytics, or Hydra to track and analyze business performance.

Developing and presenting insights through well-structured, impactful Keynote presentations that communicate results and strategic recommendations.

Using copywriting and creative graphics software including Adobe Photoshop, Illustrator, or Sketch.

Driving continuous improvement through performance analysis and data-driven decision-making markets using tools including Adobe Analytics, Genius Link, Full Story, Lytics, or Salesforce Audience Studio.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .