Career Category

Marketing

Job Description

HOW MIGHT YOU DEFY IMAGINATION?

Amgen is one of the world’s leading independent biotechnology companies. For over 4 decades, Amgen has pioneered biotechnology breakthroughs, to bring state-of-the-art medicines from laboratory to the patient. Amgen has not only discovered and developed innovative human therapeutics but has invested in cutting edge manufacturing capability and support services to deliver these exciting therapies to medical teams around the world. JAPAC (Japan and Asia Pacific) is the fastest growing region at Amgen. Now we are hiring Product Manager in Hong Kong.

Live

What you will do

• This role will work cross-functionally to ensure the benefits to patients offered by Amgen products can be optimized. Devising and implementing marketing plans in line with global/regional guidance to build the brand and grow the business. Ensuring all plans and initiatives adhere to highest level of integrity and Amgen Values. This individual will report to the Business Unit Lead
• General Medicine and serve as a core member of the Hong Kong Commercialization Team. Some of the key deliverables will include:

Main Responsibilities:

Insight Generation

• Initiate and conduct market research when necessary, analyze findings and develop POA for assigned product(s) accordingly

• Collect and analyze the field insights from sales team via regular sales and marketing team meetings and conduct competitive workshop if needed.

• Build network with key external stakeholders to gain insight about the unmet medical needs.

• Identify new business opportunities, develop business cases and plans for securing resources to realize the potential of the opportunities.

Planning, Execution & Cross-Function Collaboration

• Develop LRS, annual budget and quarter forecast for the assigned product(s) in General Medicine portfolio with Finance Manager and supply chain,

• Propose national budget, sales target and achieve agreement with GM and BU Lead,

• Update demand forecast monthly and work with supply chain to ensure stable supply of responsible product(s)

• Provide local market insights to GCEL via monthly catch up to contribute the formulation of regional brand directions and reassure local tactics are on track,

• Consolidate insights from market research and field force to develop Country Brand Plan/Local Product Strategy (LPS) for assigned product(s)

Design and implement promotion campaigns.

• Develop sales promotional materials and provide trainings to sales team via sales team meetings and cycle meetings.

• Provide call objectives and customer targeting requirement to sales leaders to formulate the sales promotion tactics. Review the call performance with sales manager quarterly.

• Set KPI to monitor and track the performance.

• Partner with the local medical counterparts to formulate the local medical plan:

Share the commercial insights during CBT meetings, identify the local scientific gap and ensure the directions of medical initiatives are in line with brand objectives.

• Work with Medical Affairs Manager to design disease and product trainings for sales team

• Co-develop the access and advocacy plan with VAP lead define measurable KPIs and track the progress.

• propose and develop pricing strategy for assigned product(s)

• plan and execute hospital formulary listing activities.

• design and execute Patient Assistance Programs (PAPs) & Patient Support Programs (PSPs) if needed.

• Align on the key advocacy initiatives and ensure the alignment with the brand goals.

• Collaborate with cross-functional teams or other brand teams on joint projects.

• Collaborate with cross functional team on pre-launch activities for pipeline products

• Manage OSE budget to ensure management result can be achieved.

• Recruit and manage external vendors.

Compliance

• Ensure all activities, campaigns and materials (1) are reviewed & approved according to the corresponding SOPs; and (2) comply with internal policies and local code of practices.

Competencies

• Demonstrate strong strategic thinking, industry knowledge and commercial attitude.

• Examine and understand issues from multiple perspectives or points of view, readily see inter-relationships and cause and effect relationships; take a systematic approach to successfully resolving all issues.

• Able to manage a multi-product portfolio and make strategic decisions

• Manage pre-launch activities for pipeline assets

• Apply advanced communication and presentation skills.

• Communicate effectively at all levels both internally and externally, and (inter-) nationally.

• Apply advanced analytical and project management skills

• Serve as a role model and resource to others in promoting open, honest and cooperative relationships throughout the organization.

• Display strong organizational and time management skills; multi-tasks effectively; deliver on commitments in a timely manner.

• Take initiative and act pro-actively, enthusiastically and creatively.

• Serve as a role model for Amgen Values

Win

What we expect of you

Qualifications:

• Minimum of 8 years of experience in industry, with at least 5 years of experience in marketing function
• Computer skills (MS Office programs)
• Fluency in English, both oral and written communications
• Proficiency in Cantonese

Thrive

What you can expect of us

As we work to develop treatments that take care of others, so we work to care for our teammates’ professional and personal growth and well-being

• Vast opportunities to learn and move up and across our global organization

• Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act

• Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits

Apply now for a career that defies imagination!

In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.

careers.amgen.com

Equal Opportunity Statement

Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

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