At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. Within USCM, the Marketing, Membership & Investment Optimization (MMIO) team delivers data-driven decision making, analytics & business planning to drive profitable growth through personalization strategy and optimized investment decisions.

The Senior Manager – Membership Personalization Strategy will be responsible for shaping and advancing the strategy for hyper-personalized, omnichannel membership experiences. In partnership with stakeholders across the enterprise, this role will help define and deliver personalization use cases that power a connected Membership experience and modernized marketing infrastructure.

This role is uniquely positioned to leverage a variety of skills including strategy, digital product development, customer experience design, and marketing technology. Building and leveraging strong relationships across Marketing, Product & Technology, Analytics, Finance, Compliance, Privacy, and other teams is critical. The ideal candidate is a results-oriented individual with strong strategic thinking, innovative problem-solving capabilities, and a demonstrated ability to translate data-driven insights into scalable digital experiences and business impact.

How will you make an impact in this role?

• Support the development of the omni-channel membership personalization strategy, helping define a multi-year roadmap to transform marketing capabilities and deliver more consistent, relevant customer experiences
• Contribute to the vision and roadmap for Card Member experiences, including personalization strategies that optimize value delivery and improve performance across the funnel
• Partner with Technology, Product, and Analytics teams to define and prioritize personalization capabilities, including targeting, eligibility, and decisioning frameworks
• Help shape business requirements for marketing technology and data capabilities, supporting use case development, backlog prioritization, and execution across personalization initiatives
• Collaborate with partners to design and implement scalable processes for campaign development, targeting, and execution
• Identify opportunities to leverage AI to enhance personalization, improve decisioning, and drive operational efficiency
• Partner across business units and geographies to ensure alignment, visibility, and progress against key initiatives
• Stay current on regulatory expectations, Mar Tech landscape, and competitive trends
• Lead and develop a high-performing direct report

Minimum Qualifications

• Strategic and creative problem solver with the ability to develop actionable strategies and drive results in a complex, matrixed environment
• Demonstrated experience working cross-functionally with Product, Technology, and Analytics teams to deliver digital capabilities or customer experiences
• Strong collaboration and influencing skills, with the ability to build relationships and drive alignment across diverse stakeholders
• Experience working with marketing, personalization, or customer experience strategies, with familiarity across the marketing funnel
• Strong analytical acumen with the ability to interpret data and translate insights into business actions
• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences
• Ability to manage multiple priorities in a fast-paced, dynamic environment with strong attention to detail

Salary Range: $103,750.00 to $174,750.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions