The AWS Go-to-Market (GTM) Strategy Lead is a high-impact position responsible for defining, executing, and optimizing go-to-market strategies across AWS’s product and service offerings. This role is central to ensuring that AWS products reach the right market segments with the most effective strategies, driving growth and market penetration. The GTM Strategy Lead will work closely with cross-functional teams, including Sales, Operations, Finance, and Product, to identify new growth opportunities, oversee launches, and improve sales and marketing effectiveness.

• Key job responsibilities
• Design and implement sales models that drive AWS's go-to-market strategy, ensuring alignment with business objectives and market dynamics across assigned segments or regions.
• Partner with Sales and Operations stakeholders to develop data-driven sales models, pricing frameworks, and channel strategies that optimize market penetration.
• Lead market research initiatives and synthesize customer insights to continuously refine GTM approaches, maintaining competitive positioning and identifying emerging opportunities.
• Drive competitive intelligence efforts, translating market analysis into actionable recommendations for GTM strategy optimization.
• Own end-to-end planning and execution for product/service launches within scope, ensuring cross-functional alignment and channel readiness.
• Develop and deploy sales enablement programs that equip field teams with frameworks, tools, and insights to drive revenue growth.
• Define KPIs and implement tracking mechanisms to measure GTM effectiveness, delivering regular performance insights and optimization recommendations to leadership.
• Establish feedback loops between field execution and strategy refinement.
• Collaborate with Product, Marketing, Sales, and Operations teams to ensure seamless GTM execution and identify opportunities for process improvement.
• Share best practices and insights across AWS teams to drive organizational learning and GTM maturity.

About the team

About AWS

Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture:

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and Amaze Con (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth:

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

About Sales, Marketing and Global Services (SMGS)

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

Basic Qualifications

• 10+ years of Microsoft Excel experience
• Bachelor's degree or equivalent
• Experience developing and implementing systems/tools utilized for CRM, variable compensation, revenue reporting, forecasting, Salesforce automation, etc.
• Experience defining, refining and implementing sales processes, procedures and policies or equivalent

Preferred Qualifications

• Experience using Salesforce (or other CRM tool) or BI tools
• Experience presenting to senior leadership

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, MA, Boston - 133,900.00 - 181,200.00 USD annually
USA, NY, New York - 147,300.00 - 199,300.00 USD annually
USA, TX, Austin - 133,900.00 - 181,200.00 USD annually
USA, VA, Arlington - 133,900.00 - 181,200.00 USD annually