Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier, whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

We're seeking a strategic and customer-obsessed Product Marketing Manager to join our Ads Product Marketing team. In this role, you'll serve as a critical bridge between product development and go-to-market execution, translating complex advertising solutions into compelling narratives that resonate with advertisers and drive product adoption at scale.

As a Product Marketing Manager, you'll partner closely with Product Management, Go-to-Market, and cross-functional stakeholders to shape product strategy through deep customer insights and competitive intelligence. You'll own the end-to-end marketing lifecycle—from informing the product roadmap through voice-of-customer research to crafting positioning and messaging that differentiates our solutions in market. Your work will directly influence how thousands of advertisers discover, adopt, and maximize value from Amazon Ads products.

The ideal candidate combines analytical rigor with creative storytelling, thrives in ambiguous environments, and has a proven track record of launching products that achieve measurable business impact. You'll need to balance strategic thinking with tactical execution, moving seamlessly from conducting advertiser research to developing sales enablement materials to presenting product vision to senior leadership.

Key job responsibilities
1. Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap.
2. Conduct in-depth research and competitive analysis to identify the most promising opportunities for Amazon Ads products.
3. Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement.
4. Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap.
5. Align GTM strategy to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations.
6. Develop single-source-of-truth documentation to enable sales and marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Bachelor's degree

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience in marketing or marketing research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 157,100.00 - 212,600.00 USD annually