Amazon Web Services (AWS) is seeking an exceptional senior leader to serve as Head of the AWS Website. This role will be responsible for defining and executing the strategic vision for AWS.com, one of the world's most critical digital properties serving millions of customers globally.
The website is a critical channel to tell our story, drive pipeline, and deliver a seamless customer experience. We're looking for a Head of Website Strategy & Experience to own and execute our global website roadmap, driving business impact through a blend of technical expertise, strategic thinking, and hands-on execution. This is a high-visibility role ideal for a digital expert who thrives at the intersection of UX, web performance, SEO, and conversion optimization, and who can lead complex, cross-functional projects. The ideal candidate will drive innovation, optimize customer experience, and lead cross-functional initiatives that directly impact AWS's business growth.
This role will be expected to drive impact and scale, while leading complex website initiatives, cross-functional alignment and collaboration, continuous improvement, and website innovation.
The ideal candidate should have substantial experience in web operations, content strategy, and digital transformation within dynamic sectors like B2B, or e-commerce. Beyond leading cross-functional teams, this role involves a deep understanding of the latest web technologies, UX/UI design principles, and SEO/AEO strategies, coupled with the responsibility to mentor a team of professionals.

Key job responsibilities

• Strategic Leadership

• Define and execute the long-term vision and strategy for the AWS Website, ensuring alignment with broader AWS marketing and business objectives

• Lead the transformation of AWS.com to deliver exceptional customer experiences across all touchpoints

• Drive data-driven decision making through analytics, A/B testing, and customer insights to continuously improve site performance and conversion rates

• Partner with senior leadership across AWS Marketing, Product, Sales, and Engineering to ensure cohesive digital strategy

• Website Operations & Optimization

• Own end-to-end website performance, including site architecture, content strategy, user experience, and conversion optimization

• Lead initiatives to improve key metrics such as sign-up conversion rates, customer engagement, and content discoverability

• Oversee website infrastructure, ensuring scalability, reliability, and security for global audiences

• Champion innovation in web technologies, personalization, and customer journey optimization

• Team Leadership & Development

• Build, mentor, and lead a high-performing team of marketing managers, product managers, UX designers, and content strategists

• Foster a culture of innovation, customer obsession, and operational excellence

• Develop talent and create growth opportunities for team members

• Collaborate effectively across organizational boundaries to drive results

• Cross-Functional Partnership

• Work closely with Product Marketing, Demand Generation, Content, and Creative teams to ensure seamless execution

• Partner with Engineering and Technical teams to implement website enhancements and new capabilities

• Collaborate with Global Marketing teams to ensure consistent brand experience across regions

• Engage with Analytics and Data Science teams to leverage insights for optimization

Basic Qualifications

• 5+ years of people management experience
• Bachelor's degree in marketing, communications, business, or equivalent
• 10+ years of success in digital user experience, web/mobile development or digital product management experience
• Proven track record of driving business impact through website optimization and digital transformation
• Technical acumen with understanding of web technologies, CMS platforms, and digital infrastructure

Preferred Qualifications

• Experience leading across multiple locales
• MBA, or Advanced degree
• Experience in a fast-paced, high-tech company, or experience with end-to-end project management
• Track record of leading transformational website projects that delivered measurable business results (e.g., significant conversion rate improvements)
• Experience with personalization, AI/ML applications in digital marketing, and marketing automation
• International or global website management experience

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 156,100.00 - 211,200.00 USD annually