US Prime is seeking an experienced and accomplished Senior Product Manager to lead the Prime Young Adult program. Amazon Prime was launched in the US in 2005 as a subscription service and has since evolved to serve diverse member cohorts with varying needs and preferences. We have successfully grown our membership base across different demographics, segments and life stages and are seeking a seasoned product manager who can lead the Prime Young Adult program.

In this role, you will lead the Prime Young Adult program which was relaunched June 2025 with a new limited time exclusive 5% cash back benefit for members across Beauty, Apparel, Health and Personal Care, Electronics, and Personal Computers, in addition to a discounted membership. As the product lead for the program, you are responsible for developing and executing segment specific strategies that will enable us to grow the size and engagement of these customers in the US. You will partner with consumer insights and BI to identify this segment and understand their unique needs and create and deploy specific plans to acquire and/or engage these customers. You will create a suite of metrics to track and optimize the impact of our targeted offerings on Prime membership growth and engagement for these cohorts. You will work with WW Prime and North American Stores Marketing and Technology teams to develop the products required to deliver personalized experiences to drive acquisition and retention. You will partner with US Prime marketing to develop annual and quarterly product strategies and go-to-market plans for reaching and engaging specific member cohorts. You will work with data scientists to develop targeting and our ability to measure the impact of segment-specific initiatives on member acquisition and retention.

The ideal candidate will have demonstrated success leading product roadmaps and managing complex product deliverables across a wide variety of functional stakeholders. You will have experience developing product strategies, insights, and mechanisms that align multi-functional partners against cohort-specific objectives. You will have exceptional communication skills and the ability to influence and present to senior leadership, including the ability to distill complex cohort data into clear strategic narratives. You will be a self-starter who has demonstrated the ability and desire to dive deep when necessary to audit and optimize product performance and processes. You will have experience working with and developing win/win product solutions across different business units to serve specific customer cohorts.

Key job responsibilities
Develop, incubate, and manage product and feature concepts to serve this customer segment in the US.
Leverage product management, retail marketing knowledge and business acumen to clarify, simplify, prioritize, and deliver impactful projects and features.
Track, optimize, and report to senior leadership on product performance
Work with WW Prime and segment leaders in other geographies to ensure we scale winning US strategies, products, features, benefits and partnerships around the world.

About the team
US Prime is responsible for working backwards from US customers to grow the size and engagement of Prime membership in the US. We work with WW Prime to ensure products under development will address the needs and barriers of US customers and enable us to unlock new sources of growth. We are responsible for managing US-specific products, marketing, and business development. We are part of the US Retail organization as well as the extended WW Prime team.

Basic Qualifications

• 5+ years of product or program management, product marketing, business development or technology experience
• Bachelor's degree or equivalent
• Experience owning/driving roadmap strategy and definition
• Experience with end to end product delivery
• Experience with feature delivery and tradeoffs of a product
• Experience as a product manager or owner
• Experience owning technology products

Preferred Qualifications

• Experience in influencing senior leadership through data driven insights
• Experience working across functional teams and senior stakeholders
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 136,000.00 - 184,100.00 USD annually