The world is being reshaped by artificial intelligence. Customer behaviors are evolving rapidly as AI becomes embedded in everyday experiences—changing how people work, learn, communicate, and interact with technology. Form factors are evolving, and for Amazon Devices, this represents a transformational moment.
Amazon's journey in portable devices began with Kindle, which revolutionized reading and created tremendous momentum that opened the door to expand into tablets. We've built a successful tablets business serving millions of customers. But the world has changed. Customer expectations are evolving, and new technologies are creating possibilities we're only beginning to explore. Now is the time to adapt—to be relentlessly customer-obsessed and build great products that meet customers where they are in this new environment.
Amazon strives to be the world's most customer-centric company, where customers can research and purchase anything they might want online or offline. The Amazon Devices team designs and engineers high-profile consumer electronics, including the best-selling Kindle, Tablets, Fire TV, and Echo—products used by millions of customers worldwide.
We are at an inflection point. As customer expectations evolve and new technologies emerge, we're reimagining what's possible for tablets. This is Day 1 for what tablets can become, and we're looking for a customer-centric product marketing leader to help shape this future.
The Senior Product Marketing Manager will drive inbound product marketing strategy for Amazon's tablet portfolio, partnering closely with Product Management to shape product strategy, messaging, and positioning. This role will be the critical bridge between customer insights and product development, ensuring our products meet evolving customer needs during this pivotal transformation. Based in our Sunnyvale or Seattle hub, you'll own the inbound marketing function that informs product roadmaps and defines how we position our tablets in the market.
We're seeking a strong product marketing leader with a proven track record of driving product strategy through deep customer insights. You have successfully partnered with Product Management teams to influence product roadmaps, defined compelling product positioning and messaging, and translated customer needs into actionable product requirements. You excel at synthesizing market intelligence, competitive analysis, and voice-of-customer research to inform strategic decisions.

• Key job responsibilities
• Be the voice of the customer to our Product Management by leading voice-of-customer research programs and translate customer insights into product requirements and feature prioritization
• Own inbound product marketing strategy for the tablet portfolio, closely partnering with Product Management to influence product roadmaps through market intelligence and customer insights
• Define product positioning and messaging frameworks that differentiate our tablets and resonate with target customer segments
• Conduct competitive analysis and market segmentation to identify opportunities and inform product strategy
• Partner with Product Management on product definition, working backwards from customer needs to shape product experiences
• Develop business cases and market opportunity assessments to support investment decisions and product planning
• Collaborate with cross-functional teams including Design, Engineering, Customer Research, Marketing and Sales to ensure customer-centric product development
• Support go-to-market planning by providing strategic product insights and positioning guidance to outbound marketing teams

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Sunnyvale - 157,100.00 - 212,600.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually