This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges.

Our vision in the Applied AI Solutions Go-To-Market team is to be a leading provider of AI and Agentic business applications, leveraging Amazon’s unique experience and expertise, used by millions of companies around the world to manage their day-to-day operations. Our mission is to accelerate our customers’ businesses by delivering intuitive and differentiated technology solutions that solve enduring business challenges. We approach this challenge by blending vision with curiosity, and Amazon’s real-world experience, to build opinionated, turn-key solutions. Where customers prefer to buy over build, we become their trusted partner with solutions that are no-brainers to buy and easy to use.

We are seeking an experienced and strategic-minded Field Activation Lead to join the Applied AI Solutions GTM acceleration team and work closely with senior leaders, to ensure that we are aligned and working as single organization to achieve our strategic goals. This role will be pivotal in driving the successful implementation of key strategic initiatives and ensuring alignment with overall business objectives, to achieve our vision as a single organization.

This function will Accelerate the Applied AI Solutions GTM strategy and growth (as defined by our Operating Plan) through strategic initiatives that transform our organizational capability and operational excellence. This position requires a strong understanding of the internal AWS field enablement and planning processes, the ability to make important data-driven decisions, and bias for action to implement strategies that enhance performance with speed. This role partners with domain-specific activation leads to harmonize GTM and technical enablement across Amazon Connect, Agentic Workspaces, and emerging services, ensuring the field can articulate the full portfolio value proposition to customers and sell integrated solutions.

You must be uncomfortable with status quo, curious about new programs and initiatives impacting our customers, partners, and employees, and possess the ability to ask the right questions. This function needs to have a bias for action, make informed decisions, demonstrating a proactive approach to projects and tasks. You must be comfortable taking risks and raising the bar for new ways of doing things. Strong analytical, Think Big, Invent & Simplify skills are crucial for success in this position.

Key job responsibilities

1. Lead the development and execution of comprehensive AAIS portfolio enablement strategy, ensuring alignment with overall GTM objectives and service team priorities
2. Design and implement scalable field training programs, leveraging AI-powered tools and platforms to maximize reach and effectiveness across AWS's global sales organization
3. Own and optimize AWS enablement tools (including Alchemy) for AAIS content management, ensuring high-quality, accessible resources for field teams
4. Build and maintain measurement frameworks to evaluate enablement effectiveness, providing data-driven insights to optimize field performance and program impact
5. Coordinate and execute strategic enablement initiatives including roadshows, training events, and certification programs across regions
6. Develop and maintain comprehensive sales enablement content, ensuring consistency across the AAIS portfolio while maximizing use of AI for scale
7. Create and manage feedback loops between field teams, product development, and GTM leadership to continuously improve enablement effectiveness
8. Drive integration with existing AWS field scaling programs while identifying opportunities for AAIS-specific enhancements
9. Partner with cross-functional teams (Marketing, Training, Service teams) to ensure aligned messaging and maximize resource utilization across enablement initiatives

About the team
Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture:

AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth:

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.

Basic Qualifications

• 5+ years of developing, negotiating and executing business agreements experience
• Bachelor's degree
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules

Preferred Qualifications

• Experience interpreting data and making business recommendations
• MBA
• Experience creating, improving and executing engagement programs and action plans

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Diego - 147,900.00 - 200,100.00 USD annually
USA, CA, San Francisco - 162,700.00 - 220,200.00 USD annually
USA, CA, Santa Monica - 147,900.00 - 200,100.00 USD annually
USA, GA, Atlanta - 147,900.00 - 200,100.00 USD annually
USA, IL, Chicago - 147,900.00 - 200,100.00 USD annually
USA, NY, New York - 162,700.00 - 220,200.00 USD annually
USA, VA, Herndon - 147,900.00 - 200,100.00 USD annually
USA, WA, Seattle - 147,900.00 - 200,100.00 USD annually