About the Role:

Do you want to bring easy, convenient and affordable payment options to our customers in Brazil? Amazon is expanding rapidly in Brazil, and payments is core to providing the best experience for customers to shop on Amazon.com.br. If you have a passion for identifying customers' needs, driving data-informed marketing strategies, and communicating exciting product propositions, then this role is for you.
The Amazon Payments team is seeking a customer-obsessed and results-oriented Marketing Manager who will define and lead the end-to-end marketing strategy for our Financial Products in Brazil. The person in this role will work backwards from customer insights and business performance data to identify opportunities to scale and optimize our communication, driving awareness, adoption and usage of this key credit product from our portfolio.

What You'll Do:

In this role, you will be responsible for collaborating with cross-functional teams to build an annual acquisition and lifecycle marketing plan across multiple channels (including on-Amazon placements, paid media, CRM, and partnership channels). You will define customer segmentation strategies, investment allocation, channel mix, and content/messaging frameworks to boost acquisition, activation, and engagement for this product.
This role requires the ability to think big, dive deep with technical and analytics teams, and work across partners throughout the larger Payments organization. A successful candidate will be a strong, influential leader with a proven record of making data-driven decisions, removing roadblocks, and who is comfortable working with ambiguity and competing priorities.

• Key job responsibilities
• Lead end-to-end marketing campaigns and programs for product acquisition and lifecycle engagement through on-Amazon and paid channels
• Develop comprehensive messaging architectures, content strategies, and communication frameworks for financial products across customer segments, channels, and lifecycle stages
• Partner with Product, UX, and PR teams to ensure consistent, compelling narratives
• Manage external creative and media agencies on campaign development, execution, budget management, and performance reporting
• Deep dive into campaign performance data using SQL, Excel, Tableau to identify optimization opportunities and develop action plans
• Conduct ongoing experiments to improve campaign performance through targeting refinement, messaging optimization, and channel mix adjustments
• Analyze customer cohorts, conversion funnels, and lifecycle metrics to inform segmentation and personalization strategies
• Develop and maintain dashboards to track key marketing metrics (CAC, LTV, conversion rates, engagement metrics)
• Conduct post-campaign analyses to quantify impact, extract learnings, and inform future strategy
• Build business cases for new initiatives using data modeling and scenario planning
• Design and execute A/B tests and multivariate experiments to optimize targeting, creative, and messaging
• Stay current on marketing technology, analytics tools, and industry best practices to continuously improve program effectiveness

Basic Qualifications

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Speak, write, and read fluently in English
• Experience in professional non-internship marketing

Preferred Qualifications

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience managing large amounts of data, including customer segments and online campaign metrics

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.