Amazon Games is looking for a Game Play Analyst to help us build exciting new mass market games with a multiplayer component. This role sits at the intersection of player insights, playtesting, and product development – and will work directly with designers, producers and technical leads to build great games that are fun and engaging for players of all experience levels. We think big and work with some of the biggest and most beloved global IP licenses. We are customer-obsessed and build our games with a focus on innovation and quality to nurture long-term relationships with our global customers and partners.
The opportunity to shape how millions of players engage with games on Luna is significant—but it also requires navigating new territory. You should be comfortable operating in a space with high ambiguity, where speed, judgment, and a strong player instinct are as important as methodological rigor. In this role, you’ll lead thinking on how to best understand and represent the player—designing and running gameplay tests, identifying patterns in player behavior, and translating those into clear, actionable insights. You’ll also help define how and when we scale testing, partnering with external vendors to support larger titles while maintaining a high bar for quality and consistency.

• Key job responsibilities
• Design and execute gameplay tests across development stages in partnership with game designers—from early prototypes through pre-launch validation—using both lightweight, rapid playtests and more structured approaches to evaluate onboarding, controls, difficulty, and engagement loops.
• Conduct comparative gameplay assessments across third-party titles and platforms to benchmark player experience and identify opportunities for differentiation.
• Act as a connector between game experience and business goals—helping define target players, test objectives, success criteria, and participant sourcing strategies aligned to product and content priorities.
• Apply a range of research and playtesting methods (e.g., usability testing, interviews, surveys, concept testing) and adapt level of rigor to the stage and scale of development.
• Identify patterns in player behavior and feedback, and translate them into clear, actionable insights that inform product, design, and content decisions.
• Partner with third-party playtesting and research vendors for larger-scale studies; define scope and ensure quality and consistency of outputs across internal and external testing.
• Work closely with game developers, product managers, and business teams to influence game design and iteration decisions through player-centric insights.
• Continuously improve and scale playtesting approaches to increase speed, efficiency, and impact.

About the team
Amazon Games brings together Amazon Games Studios and Amazon Luna to deliver engaging experiences to a broad audience of players. Amazon Luna is a cloud gaming service included with Prime that lets players instantly access a curated library of games across the devices they already own—no console or downloads required. The catalog spans casual, social, and premium titles, including Game Night, a growing collection of approachable, multiplayer experiences designed for fast, living-room play where anyone can join using their phone as a controller. Amazon Games Studios develops and publishes original titles in partnership with internal teams and external developers, including projects such as Courtroom Chaos with Snoop Dogg and upcoming Tomb Raider titles from Crystal Dynamics.

About the Role:

Basic Qualifications

• Experience in Games Industry (supporting title Development, Release, or Live Ops)
• 5+ years of experience in playtesting, game UX, QA (player experience-focused), user research, or related roles
• Experience designing and running gameplay tests or user studies, including a mix of prototype testing, usability testing, surveys, and player feedback collection
• Familiarity with core gameplay systems (onboarding, controls, progression, difficulty, engagement loops)
• Strong ability to synthesize qualitative feedback, incorporate quantitative signals where needed, and translate findings into clear, actionable insights
• Experience working cross-functionally with product, design, or development teams
• Portfolio demonstrating past work (e.g., study plans, insights, reports, or similar deliverables)

Preferred Qualifications

• Experience in the games industry (studio, publisher, platform)
• Experience managing third party research or QA agencies to conduct research
• Background in casual, mobile or accessible game design
• Comfort operating in a fast-moving, ambiguous environments with lightweight processes

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 98,900.00 - 173,100.00 USD annually