Account-Based Marketing Manager, Private Equity, NAMER Strategic Customer & Partner Marketing

Amazon Web Services (AWS) is seeking an experienced Account-Based Marketing (ABM) Manager to serve as the first dedicated marketing resource supporting the AWS Global Private Equity (PE) team. This is a unique, high-impact role at the intersection of PE firm engagement and portfolio company (Port Co) demand generation and is intended to generate bi-directional value between PE firms and AWS.
The AWS Global PE team's mission is to help PE investors increase asset value through AWS adoption — from pre-acquisition due diligence through value creation, plan execution, and exit. This role will design and execute ABM strategies that accelerate AWS adoption across PE firms and their portfolio companies, with a focus on Tier 0 and Tier 1 firms and their highest-potential Port Cos.
As the inaugural ABM hire for PE, you will operate as a strategic marketing partner to the PE leadership team, building the ABM plan aligned to the PE business strategy. You will develop 1:1 and 1:few ABM campaigns targeting PE Operating Partners, Investment Partners, and Port Co Cx Os — driving awareness, engagement, pipeline, and revenue across the PE investment lifecycle. This is a global role reporting into the NAMER Marketing team with the potential to execute globally across NAMER, EMEA, and APJ based on GEO marketing and PE priorities.

Key job responsibilities
PE Firm-Level ABM Strategy: Design and execute account-based marketing plans for Tier 0 and Tier 1 PE firms (e.g., Blackstone, KKR, Francisco Partners, Permira, Thoma Bravo), tailoring messaging to Operating Partners, Investment Partners, and Deal Teams based on their investment thesis and portfolio focus areas.

Portfolio Company Demand Generation: Develop targeted campaigns to drive AWS adoption across PE-backed portfolio companies, with emphasis on Greenfield Port Cos, first-100-day post-acquisition engagement, and industry-specific value creation opportunities across FSI, Healthcare/Life Sciences, ISV, Retail, Infrastructure, Manufacturing, and Education.

GenAI & Strategic Playbook Marketing: Create marketing motions aligned to the PE BD team's strategic playbooks — including GenAI/Agentic AI adoption, VMware migration, carve-outs, database modernization, and Technical Due Diligence support. Develop content and campaigns that accelerate PE portfolio companies from awareness to active adoption.

Executive Engagement Programs: Plan and execute high-touch executive engagement activities including PE-specific Executive Briefing Centers, CxO roundtables, 1:many Port Co events hosted by PE firms, re:Invent programming (PE Executive Summit), PE Thrive forums, and Women's PE Thrive events. Build relationships with PE Operating Partners and Investment Partners at the firm level to unlock portfolio-wide influence.

Content & Thought Leadership Development: Develop PE-specific content including personalized e Books, case studies (e.g., KKR/Omnissa VMware migration, Blackstone/Health Edge GenAI), industry insights for Investment Partners, and digital content for multi-channel distribution across email, LinkedIn, content hubs, and event programming. Create differentiated messaging that speaks to both firm-level investors and Port Co technology leaders.

Cross-Functional Collaboration: Partner closely with PE BD Managers, firm-aligned Solutions Architects, Specialists, field sales teams, and global marketing counterparts across EMEA and APJC to ensure ABM motions are integrated with BD priorities and the four-tier PE coverage model. Align with field marketing, global campaigns, Partner marketing, and the PEP (PE Partner) program to ensure cohesive market presence.

Measurement & Performance Optimization: Define and track ABM success metrics including pipeline influenced, PE firm engagement scores, Port Co conversion rates, Greenfield-to-Engaged conversion, PPA influence, and revenue attribution. Build reporting dashboards and share results with PE BD leadership and senior marketing leadership. Continuously optimize programs based on performance data and field team feedback and adopt a structured lead tracking framework across all the lead management cycle.

Scalable Playbook & Center of Excellence: Leverage repeatable ABM frameworks, campaign templates, and engagement playbooks that can scale globally as the PE marketing function matures. Document best practices and contribute to the AWS ABM Center of Excellence community. Evangelize ABM best practices across the PE BD organization and demonstrate the value of marketing-led growth for complex ecosystem selling motions.

Basic Qualifications

• Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs

Preferred Qualifications

• MBA
• Experience in financial services, private equity, venture capital, or investment management marketing, with understanding of PE firm structures, investment theses, and portfolio company value creation models
• Experience marketing to or engaging with C-suite and senior executive audiences in complex, relationship-driven environments
• Cloud computing, enterprise technology, or SaaS industry marketing experience; AWS platform knowledge a plus

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Mountain View - 130,000.00 - 185,000.00 USD annually
USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually
USA, NY, New York - 130,000.00 - 185,000.00 USD annually
USA, TX, Austin - 118,200.00 - 160,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually