IMDb is the world's most popular source for movies, TV shows, and celebrities, reaching more than 250 million monthly visitors worldwide. IMDb is seeking a Senior Go-To-Market Specialist who can develop and execute global go-to-market strategies from end-to-end; inclusive of customer-facing insights and narratives, compelling marketing assets and innovative packaging solutions. The ideal candidate for this role can think strategically and analytically. You will use your creative capabilities to bring unique digital advertising offerings and sponsorships (e.g. Oscars, Emmys) to market to drive acquisition and retention. You will extract insights to identify customer needs and new revenue opportunities to inform the development and iteration of IMDb’s ad program.

• Key job responsibilities
• Role scope is global with a focus on US, CA, UK, DE, AU
• Develop and execute go-to-market strategies that showcase IMDb’s capabilities, working backwards from seller needs to drive product awareness, adoption, and retention
• Own IMDb’s sponsorship program from package creation through flawless campaign delivery
• Partner with internal stakeholders (e.g. product, program, events, legal/PR) to translate IMDb’s capabilities into customer-facing narratives that resonate with sellers across diverse marketplaces
• Empower sales by creating and managing an ad solutions toolkit inclusive of compelling marketing collateral, launch announcements, case studies, vertical insights, sizzle reels, etc.
• Capture and provide customer feedback to inform prioritization and innovation for product roadmaps, betas, sponsorships and creative formats
• Partner with Insights and Analytics team on data that strengthens the IMDb value proposition
• Develop insights and enhanced positioning that keeps IMDb competitive in the rapidly evolving AI assistant space

About the team
IMDb Ad Specialists Team is a dedicated team of Sales and Go-To-Market Specialists focused on developing compelling advertising packages and strategies to enable sales and drive demand of IMDb’s ad solutions.

We lead with customer obsession, laser-focused on growing our advertising business while growing as individuals ourselves. We thrive in a collaborative environment, working harmoniously across multiple partner teams to deliver for our customers. Our vision is to exceed revenue goals and delight clients — identifying and overcoming obstacles with a solution mindset. We have fun and make history while doing it.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using data and metrics to drive improvements
• Knowledge of general AI tools

Preferred Qualifications

• Experience in entertainment, brand or production entity
• Knowledge of Amazon devices and the Amazon ecosystem
• Demonstrated ability to influence product development through customer feedback

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Monica - 142,800.00 - 193,200.00 USD annually
USA, NY, New York - 157,100.00 - 212,600.00 USD annually